Wayfair launches campaign with HGTV stars

One of the hottest new shows on HGTV is "Fixer Upper," and now Wayfair is looking to leverage some of that popularity by using the stars of the show in a new ad campaign.

The online home furnishings store has unveiled a campaign featuring Joanna Gaines and Chip Gaines, the stars of HGTV’s hit series “Fixer Upper” and owners of Magnolia Homes. The new campaign, titled “Story of Home,” features the popular renovation duo and their design philosophy. Joanna's Design Story andStory of Home will air for eight weeks on multiple networks including CBS, HGTV, Bravo, A&E, Lifetime, and Hallmark, launching in July.

“Joanna and Chip Gaines are not actors – they are real design experts and Wayfair customers. We are delighted that the Gaines can authentically share about their experience with Wayfair,” noted Nancy Go, VP of brand marketing, Wayfair. “Joanna and Chip have dedicated themselves to transforming houses into homes by bringing the homeowner’s individual style to life. Wayfair is a tool that everyday customers and master designers alike can use to achieve their personal vision of home.”