Ruby Tuesday appoints PepsiCo exec as marketing chief

Maryville, Tenn. - Ruby Tuesday Inc. has appointed David Skena as chief marketing officer.



During the past nine years, Skena progressed through PepsiCo Inc. with increasing levels of responsibility, most recently serving as the VP of premium and value brands.



In the chief marketing officer role, Skena will be responsible for developing and implementing effective marketing strategies and initiatives to build brand awareness and customer loyalty through traditional media, digital and social channels, and other innovative platforms.



Prior to PepsiCo, Skena served more than six years at Kraft Foods Inc. in brand management for multiple product lines.