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Report: Williams-Sonoma looks to smoke the BBQ competition

7/22/2015

The quest for innovation in the retail industry often requires unconventional partnerships, as Williams Sonoma has proven with its new Harvard smoker.


The retailer tasked one of Harvard University's engineering classes to come up with a better way to barbecue and smoke meats. In the end, a team of students invented a smoker that can eliminate hot spots and keep a constant and precise low temperature both in the smoker and the meat itself. The retailer is now is in the process of developing and producing the unit, which could retail for under $1,000.


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