Marketing Tactics

Wine aficionados have a new, expanded digital resource to shop for their favorite vintage.

eBay has introduced eBay Wine, a new section of its e-commerce site that features the ability to browse collectible, rare and everyday wines.

Consumers can search eBay’s assortment of more than 10,000 wines using attributes including varietal, region, price point, and price format (“buy it now” or auctions for rare bottles). Shoppers will be able to purchase wine and ship to almost anywhere in the U.S.

The first Party City location has opened in Mexico and with the help of strategic franchise partner Grupo Oprimax a total of 80 locations are planned.

Competition in providing the most innovative, unique, and up-to-date services and features to consumers is escalating with the rise and expansion of omnicommerce, a strategy that delivers a seamless customer experience through all available shopping channels. Brands are building in-house development teams or partnering with start-ups and other companies to extend their reach while catering to their customers’ demands of convenience, personalization, and on-trend technology.

May in Las Vegas is when the dealmakers come out to, well, make deals, as the International Council of Shopping Centers hosts its annual RECon event at the Las Vegas Convention Center and Westgate Las Vegas Hotel. Held May 22-25 and attended by retailers and shopping center owners from around the globe, RECon will display such project wares as mixed-use destinations, outlet centers, and strip and lifestyle projects — and everything in between.

At a time when more and more online retailers are successfully expanding to brick-and-mortar locations, it’s worth taking a moment to examine how those brands are approaching the site selection process. The specific and strategic considerations that online retailers review when assessing possible brick-and-mortar locations not only tells us a lot about what’s behind that thought process, but provides important hints about the priorities and perspectives shaping retailer behavior in an increasingly omnichannel world.

Bostonians are notorious for their love of locally based coffee chain Dunkin’ Donuts, and now the retailer is making it easier for them to get their daily fix.

According to the Boston Herald, Dunkin’ Donuts is expanding a pilot of on-demand delivery to about 200 stores in the Greater Boston area. The retailer is partnering with third-party delivery services Favor and DoorDash, both of whom try to get items to customers within an hour of placing a digital order.

Serena & Lily has opened a flagship in a landmark structure in Wesport, Connecticut.

The 3,100-sq.-ft., three-story store is located in the historic Kemper-Gunn House, which was built in 1889 in the Queen Anne Victorian style. The retailer worked to preserve the original charm and character of the house, from the elaborate detailing in the exterior façade to saving the interior trim, hardware, hand-carved staircase, and stained glass windows.

The generation born between the early 1980s and the year 2000 — labeled millennials — has captured the collective attention of retail marketers. And not just because there are more than 80 million of them, although that’s a factor. This group craves access, not necessarily ownership, and they have a real affinity for technology, which is shaping the retail space.