Marketing Tactics

Moms can get tooth wipes at Wal-Mart
Bentonville, Ark. – Busy moms who need tooth wipes, or maybe more well-known baby items, have a new resource in Wal-Mart. In a post on the official Wal-Mart blog, Diana Marhsall, VP of baby for Wal-Mart U.S., says the retailer is expanding the products and services for moms (or anyone else) shopping for baby needs.
Limited Too makes a comeback
New York – In a consumer culture obsessed with nostalgic “throwbacks,” a retail brand from the not-too-distant past is coming back. Specialty apparel brand Limited Too, which was consolidated into the Justice banner by then-parent company Tween Brands in 2009, is making a return.

Simon courts teen girls across channels

Indianapolis - Mall operator Simon knows teen girls are a key part of its consumer base, and is courting them this summer. Simon and Teen Vogue are partnering to present the fourth annual Teen Vogue Back-to-School Saturdays (BTSS) omnichannel promotion.
T.J. Maxx pricing policy challenged

Framingham, Mass. – Off-price retailer T.J. Maxx provides “compare at” prices that tell shoppers how much cheaper an item is than it would be at a full-price department store, but how truthful are those comparisons? According to a class action lawsuit brought against T.J. Maxx in San Francisco by two customers, Staci Chester and Daniel Friedman, “compare at” pricing leaves a lot of wiggle room for the retailer.
Starbucks snubs Uber in loyalty partnership

Seattle – Starbucks Corp. is snubbing Uber in new extension of its loyalty program. Starbucks is partnering with rival online transportation service Lyft to offer Lyft drivers and passengers the chance to earn points in its loyalty program.
Dollar General thinks digital for back-to-school

Dollar General is taking a decidedly modern approach to the age-old tradition of back-to-school shopping.
Target does back-to-school very differently

Target is always trying to appeal to a younger, hipper crowd, and its 2015 back-to-school marketing strategy is no exception.

The retailer has launched a new digital tool, Target Made For U College Styler, that allows the digitally inclined college crowd to design and shop for their dorm rooms and apartments.
Nordstrom lets women join the club

Seattle – Nordstrom Inc. is letting women join the club. More specifically, Nordstrom is now allowing women to apply to its Trunk Club online personal shopper service that was previously only open to men.
Dollar General goes digital for back-to-school

Goodlettsville, Tenn. – Dollar General is taking a decidedly modern approach to the age-old tradition of back-to-school shopping. The retailer is offering its Fast Way to Save digital coupon program through Aug. 15.

To enroll or upload these coupons, customers may login to their electronic DG Digital Coupon account either through Dollar General’s website or through the DG mobile app
Study: Digital marketing mobilizes in Q2

San Francisco – Digital marketers are mobilizing their efforts. According to a new study from marketing software provider Kenshoo, phone and tablet-based year-over-year (YoY) spending globally increased 167% for paid social ads and 37% for paid search in second quarter 2015.
Study: Discounts persist in digital era

New York – Even as retail marketing strategies shift in the new digital era, tried-and-true discounts still remain a crucial promotional device. According to new data from marketing personalization provider Sailthru, 97% of retailers use discounting as a pricing strategy.
Report: Target says controversial shirt not meant to offend

Minneapolis – Target Corp. is getting some social media heat about the message on a controversial T-shirt it is selling, and says no offense was ever intended. According to the Associated Press, in a written statement Target said the black women’s shirt with the word “Trophy” written across the front in bold lettering is not meant to demean women.