Marketing Tactics

For 100 impoverished children in the Dallas area, it was a night they won’t soon forget.   For the second consecutive year, Ashley HomeStore and the Dallas Cowboys teamed up to host the “ultimate sleepover experience” on the field at AT&T Stadium in Dallas.    The kids got to take part in on-field games and entertainment with the Dallas Cowboys players and cheerleaders, eat pizza and watch a movie on the stadium’s gigantic 160-ft. video screen.  

Amazon is bringing its bookstore concept to one of the largest retail projects to ever open in Manhattan.   The online giant is planning to open a bookstore and cafe at Hudson Yards, the massive retail, commercial and residential space being developed by Related Cos. and Oxford Properties Group, the New York Post reported.     Click here to read more.

The people have spoken – and they like limits on debit card swipe fees the way they are.  

There is substantial funding available to reduce the cost of upgrading existing lighting systems, but it takes some preparation. Here are some tips:

Restaurants have long served as critical components in the experiential equation of Steiner + Associates town centers. “Eating out is in,” said Yaromir Steiner. “Whether it is a chef-driven concept or a fast-casual restaurant, dining is an inherently social activity that elevates the destination status of a community, drives traffic and captures coveted discretionary dollars.

It is a synergy evident in many of the restaurant concepts that call Steiner + Associates’ projects home, as exemplified by The Northstar Café.

Dyson, the consumer electronics brand best known for it pricey vacuum cleaners, has opened a store in the heart of London’s main shopping district.   The sleek, futuristic-looking store, on Oxford Street, is designed to allow shoppers to see and test Dyson’s complete line of vacuum cleaners, fans, heaters, humidifiers and other products, with some 65 items on display. It also has 64 different dust/dirt samples and four floor surfaces available on which customers can to test vacuum cleaners.   

Jeff Rubin, founder and CEO of It’Sugar, has always had a sweet tooth — and a passion for retail. Both are in his DNA. His father owned a chain of toy stores in the Midwest. After leaving the toy business, he went on to open a chain of bulk candy stores. Rubin worked on Wall Street for a while before returning home to help run the candy chain. In 1994, he left to go out on his own. He’s been on an upward trajectory since.

Experts credit Rubin with breathing new life into the candy store format.

RANDOM NOTES: The North Face unveiled a new store pilot — complete with a Redwood tree — at Stanford Shopping Center in Palo Alto, Calif. The 6,500-sq.-ft. store combines the best of digital in-store technology with features that speak to the locale and the brand’s DNA. Highlights include interior digital “sky windows” that feature artistic, atmospheric content. At the heart of the store stands a reinvented, salvaged Redwood tree. ...