Marketing Tactics

New York -- Quality flooring is a critical component of every store, and today's retailer has more options than ever before.
 
CSA, in partnership with Tennant, would greatly appreciate your perspective on store flooring, including material preferences, performance factors, and maintenance needs.
 

I recently participated in an SAP-sponsored panel discussion on Game-Changers Radio about how consumer product companies are using real-time consumer insights and engagement. Buoyed by constant customer connectivity, consumer product firms are gaining a much clearer and timelier picture of their end customers, and also directly engaging them near or in real time.

Athletic wear retailer the Finish Line is investing in the health, well-being and special needs of children with thousands of dollars in grants.

The Finish Line Youth Foundation is awarding $77,258 in grants to help organizations that focus on healthy lifestyles, youth development and special needs.

GameStop is known for innovative promotions, but now the specialty retailer has made social marketing personal with its latest Summer at GameStop event.

The retailer has announced the winners of Summer at GameStop, a five-week social engagement and contest series aimed at gamers who shared their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships - and brought longtime friends together from across the country in the process.

A week after reporting disappointing sales growth for the second quarter, Kohl’s launching another exclusive celebrity fashion collection that aims to appeal to the millennial shopper.

A new study seems to support the theory that holiday shopping is often starting earlier than commonly thought, especially online.

New York -- Target Corp. is making headlines with its bold, digitally savvy 20-page insert in Vogue. The retailer’s chief creative officer, Todd Waterbury, discussed the new campaign in a Q&A on Target’s Bullseye blog. Here are some excerpts:

What was the inspiration for this idea?

Corte Madera, Calif. -- Teens with a hankering for pricey furniture and décor — and affluent parents — will now have a new place to shop.

RH (Restoration Hardware) is launching RH Teen, which will offer “tasteful, high quality” furniture, lighting, linens and décor for teens. Launching in late September, RH Teen will have a own dedicated 200-page catalog (or, in RH lingo, “source book”), website and dedicated retail space in the company’s next generation of stores.

Nike has made over its Seattle flagship with a more contemporary look and technology that help customers select running shoes that are the perfect match for their feet and gait.

The store features such unique design elements as a custom neon sculpture celebrating sport icons and the city's cultural symbols. An art installation signed by Seattle Seahawks players honors Seattle's sports fans.

Teens with a hankering for pricey furniture and décor — and affluent parents — will now have a new place to shop.