Marketing Tactics

You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts.   According to a survey of 150 retail clients by email marketing technology provider Campaigner, 39% of respondents say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. This approach seems to be working, as almost 50% of respondents report that 21% or more of new subscribers engage with such welcome emails.  

Kellogg’s is in a New York state of mind. Times Square to be more specific.    On July 4, Kellogg's will open Kellogg's NYC, its first-ever permanent café, at 1600 Broadway.    

Whole Foods Market, Inc. is teaming up with a well-known analytics provider to obtain a deeper understanding of its assortment and customer base.   The specialty grocery chain has selected Nielsen as its primary U.S. analytics provider for POS data, consumer insights and industry metrics. Nielsen is working with the company to collaboratively create a customized natural and organic product hierarchy that will provide a comprehensive view of Whole Foods Market's product categories, including ingredient-level attributes.

Paperless coupons are supposed to easy, and Walgreens is doing its best to make them that way.   Walgreens customers now have the ability to redeem digital coupons from Walgreens and manufacturers for online purchases, as well as in-store purchases. Additionally, offers can now be “clipped” on product detail pages and in search results on Walgreens.com, and through the Walgreens mobile app.  

Photo: Jeff Rubin, Founder, CEO, It’Sugar (Credit: Patrick Gray, Kabik Photo Group)   Jeff Rubin, founder and CEO of It’Sugar, has always had a sweet tooth — and a passion for retail. His father owned a chain of toy stores in the Midwest. After leaving the toy business, he went on to open a chain of bulk candy stores.  

Although Amazon poses a major holiday sales threat, there are steps retailers can take to produce a merry season.   According to a new survey of 1,500 U.S. consumers by marketing platform provider Signal, 42% of respondents said Amazon will be their primary holiday gift destination. Consumers who use Amazon do so because it is easy (50%), because they are Prime members (36%), and because they like the product reviews and recommendations (29%).  

It’s been more than a year, but consumers still are not rushing to use Amazon Dash buttons.   New analysis of e-receipts from a daily panel of more than 4 million online shoppers from digital commerce research firm Slice Intelligence shows that fewer than 50% of people who bought a Dash button have actually made an order.  

Japanese specialty apparel retailer Uniqlo is expanding its U.S. presence into the Southeast, and is also expanding its relationship with Disney.    The company will open a two-level, 25,000-sq.-ft. store on July 15 in Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. It will be Uniqlo’s first location in the Southeast.