Marketing Tactics

Online retailer Wayfair narrows loss on growing sales
Boston -- Online home furnishings retailer Wayfair is losing less money than before and gaining new customers at a rapid pace.

The retailer reported a loss of $19.3 million for the second quarter, ended June 30, down from a loss of $28 million, in the year-ago period.

Revenue increased to $491.8 million, up 66.4% year over year. Direct retail revenue, consisting of sales generated primarily through the sites of Wayfair’s five brands, increased to $440.3 million, up 80.8% year over year.
Report: Impulsive, thrifty millennials a tricky group to court
Seattle — A new report from MSLGROUP and the Hartman Group is underscoring grocers’ need to appeal to millennial shoppers in unique ways. The report, Food Shopping in America found that one of the youngest and constantly connected consumer groups is also a tough nut to crack — simultaneously impulsive, thrifty and wary of inauthentic marketing.

Why Macy's is looking forward to the holidays

Macy’s may be counting on key growth initiatives to generate sales during the holidays after reporting another disappointing quarter of financial results.

The company says same store sales declined 2.1% in the second quarter ended Aug. 1. Profit fell to $217 million, or 64 cents a share, from $292 million, or 80 cents a share, a year earlier. Total sales fell 2.6% to $6.1 billion, missing analysts’ estimates for $6.23 billion. Gross margin narrowed to 40.9% from 41.4% a year earlier.
Wayfair investors say ‘way to go’

Online home furnishings retailer Wayfair is losing less money than before and gaining new customers at a rapid pace.
Will Macy's get caught up in a currency war?

At a time when the Chinese currency is being devalued and Macy’s financial results are disappointing investors, the company is forming an exclusive partnership with Alibaba.
These brands are tops with students

Barnes & Noble is tops when it comes to the most powerful “Back-to-School” retail brands, according to a new survey.
Here's how millennials put grocers to the test

A new report is underscoring grocers’ need to appeal to millennial shoppers in unique ways.
Back-to-school not all about students at Lane Bryant

Lane Bryant is taking a non-student approach to back-to-school marketing with its third annual Chalk it up to Style promotion.

Now through Aug. 31, teachers and supporting school staff who shop at Lane Bryant during Chalk it up to Style will enjoy saving 15% off their purchase when shopping in store with a valid school ID or paystub.
Amazon hot in July

New York -- Amazon should be feeling pumped about the results of its one-day super sale anniversary event in July.

The Internet giant had a 30.1% increase in marketplace sales in July over the year-ago period, with the increase likely due to its “Prime Day” sale on July 15, according to a ChannelAdvisor report.
In-store still sells

New York -- Female millennial shoppers still like the mall when it comes to shopping for back-to- school goods, and they are also using social media platforms to talk about it.
And the top 20 retail back-to-school brands are…

New York -- Barnes & Noble claims the top position in a list of the most powerful “Back-to-School” retail brands, according to Tenet Partners’ Top 20 ranking.

Rounding out the top five: Walmart, Bed, Bath & Beyond, Amazon and Old Navy.
Vegas Starbucks will be 'one-of-a-kind'

New York -- Starbucks is going big on the Las Vegas Strip.

The coffee giant is building a store that, in a first for Starbucks, will feature stadium-styled "grandstand" seating from which customers can, in another first, view a huge projector screen, reported Las Vegas Review-Journal. For a video of the store click here.