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Nike, Seattle

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Nike has made over its Seattle flagship with a more contemporary look and technology that help customers select running shoes that are the perfect match for their feet and gait.

The store features such unique design elements as a custom neon sculpture celebrating sport icons and the city's cultural symbols. An art installation signed by Seattle Seahawks players honors Seattle's sports fans.

Attracting the most attention, however, is the run analysis station where a staffer, using new Nike technology, analyzes a customer’s running stride on a treadmill. The associate makes product recommendations based on the results of the test.

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