Marketing Tactics

New York -- Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show.

A collection of crowdfunded products introduced on Staples Web site is being billed as a “first-of-its-kind-entrepreneurial store.”

Staples conducted a contest called Crowd2Shelf and winners of the inaugural event created by Fundable debuted on Staples' new entrepreneurial store at Staples.com/fundable. The contest drew thousands of startups across the country who competed for a chance to crowdfund their way to Staples. The Crowd2Shelf Contest was also made possible by the business strategy firm Sprosty Network.

Hhgregg says it is trying to get ahead of an ever-earlier holiday shopping season by starting to hire seasonal employees now.

The retailer plans to hire more than 550 full-time and part-time in-store sales associates. As the holiday shopping season continues to tiptoe earlier into the calendar year, Hhgregg is looking to have their stores fully staffed and associates trained and ready to greet shoppers getting a jump on the holiday rush.

Lost jobs, ugly architecture, picky consumers and stiff competition are among the reasons why Costco may have a tough time achieving success in France, according to a Seattle Times report.

The newspaper says the Washington-based retailer is building its first warehouse in France and envisions opening as many as 15 stores in that nation over the next 10 years. But whether Costco will succeed in attracting the French consumer is an important question.

Read more by clicking here.

Overstock.com is embarking on a promotion that promises to wow many of its core shoppers, as well as avid viewers of home and garden shows.

The retailer is partnering with HGTV to furnish a home as part of the annual HGTV Urban Oasis 2015 giveaway. This year's home is an approximately 1,300-square-foot bungalow located in the heart of trendy artistic enclave Asheville, N.C. (as shown above).

Target is teaming up with Canadian footwear chain Aldo on a new range of shoes and accessories, according to a report from Footwear News.

The publication says the new collection will be called A+, is inspired by the Aldo brand, and will launch at all Target stores this month. 

In addition to partnerships with Stride Rite and Steve Madden, the publication says Target will continue to explore other shoe partnerships.

Aldo Group operates 1,900 stores in 94 countries. 

As back to school season heats up, Staples is launching an innovative promotion that aims to give students in North America the opportunity to make a world of difference with their back-to-school purchases.

New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.

The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.

Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.

Chicago -- Shoppers are making retailers wait for the back-to-school rush.

The majority (65%) of shoppers will start back-to-school shopping in the next few weeks, according to JLL’s Back-to-School Survey, which also revealed that 88% of shoppers will shop at a brick-and-mortar store for either school supplies or clothing, placing minimal online orders for merchandise.

New York -- Local politicians and local New Yorkers differ in their views on Walmart.

Fifty-five percent of New York City residents want elected officials to let Walmart open a store within the five boroughs, according to a poll by Quinnipiac University.

The results are similar to a poll conducted by the university four years ago, when the retailer made a failed push to open in Brooklyn.