Marketing Tactics

Hispanic shoppers enjoy grocery shopping significantly more than the average U.S. consumer, in part, because they consider the experience a social endeavor, according to a new study from Acosta Sales & Marketing and Univision, “The Why? Behind the Buy U.S. Hispanic Shopper Study.”  

There are four main channels consumers use to initiate an online purchase, and each one results in a different experience.  

It’s been more than a year, but consumers still are not rushing to use Amazon Dash buttons.   New analysis of e-receipts from a daily panel of more than 4 million online shoppers from digital commerce research firm Slice Intelligence shows that fewer than 50% of people who bought a Dash button have actually made an order.  

Not many retailers can boast that their mascot was one of the first animals ever immortalized in wax at Madam Tussauds in New York City. But Target can.   That’s just one of five suprising things about the discounter in a report by Fortune. To find out the other four, click here  

Malls and outdoor centers are increasingly seeking out small and local merchants to help them stand out from the competition.   Kimco, for example,  has expanded a program that offers small businesses one year of free rent and reduced property charges, CNBC reported.  Originally started in California four years ago, the program has since been expanded to centers in 19 states.    

Many kids are just starting their summer vacations, but back-to-school shopping is well underway.  

Retail group argues for  debit card swipe fee regulations.   The National Retail Federation said Congress should reject a proposal from the head of the House Financial Services Committee to repeal a cap on debit card swipe fees. According to the NRF, the fees have saved consumers billions of dollars over the past five years.  

Whole Foods Market continues its expansion in the Chicago market, opening a store in the city’s Hyde Park neighborhood. It’s the grocer’s 26th Chicagoland location.