Marketing Tactics

Minneapolis -- Target Corp. is reaching out to fashionistas with a splashly — and digital-savvy — insert in the most important issue of the world’s most influential fashion magazine.

New York -- It’s been a rough week for department stores.

Kohl’s Corp. joined Macy’s and Dillard’s this week in reporting disappointing earnings and weak same-store sales growth.

Kohl’s posted a profit of $130 million in the second quarter ended Aug. 1, down from $232 million in the prior-year quarter.

Kohl’s has joined other major retailers this week reporting disappointing earnings and anemic same store sales growth.

The Wisconsin-based retailer posted a profit of $130 million in the second quarter ended Aug. 1, below the $232 million in the prior-year quarter. Earnings per share were 66 cents, compared with $1.13 in the second quarter of 2014. Same store sales grew a measly 0.1%. Overall revenue increased by just 0.6%, to $4.27 billion for the quarter.

Kmart is taking a comedic approach to its back-to-school promotions this year with an eccentric ad campaign.

The retailer has rolled out an ad that touts back-to-school season not being about students, but about parents getting ready to get their free time back.

Toys"R"Us has teamed up with Netflix on a new animated series that tells the tale of anthropomorphized vehicular dinosaurs.

Petco is putting a spotlight on the plight of military dogs who are left behind with an uncertain fate in a potentially hostile country.

The Petco Foundation has awarded $250,000 to the United States War Dogs Association to help return, reunite and provide medical care for retiring military and contract working dogs serving overseas with their handlers.

Off-price retailer Stein Mart is accelerating the implementation of its store growth strategy just as thrifty shoppers increasingly flock to discounters.

Kroger is partnering with Liberty Mutual on a new loyalty card program for shoppers, Loyalty360 reported Thursday.

Oakland, Calif. -- Cost Plus Worldwide Market is opening its first-ever Manhattan outpost — and also showing off a new format.

The value-priced home furnishings and lifestyle specialty retailer will open a store on Thursday, August 20, in the city’s Chelsea neighborhood. At 5,000-sq.-ft., it is Cost Plus’ first small-scale store.

New York -- Target Corp. is joining other retailers in the grocery delivery service.

The chain plans to begin testing a grocery-delivery service, reports the Minneapolis-St. Paul Business Journal.

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