Marketing Tactics

Sheetz is opening four stores in four different states.   The family-owned convenience store chain announced four new locations: Morgantown, West Virginia; Morrisville, North Carolina; St. Clairsville, Ohio; and Bethel, Pennsylvania. All will open by July, 7.  

Racine, Wisconsin’s planning commission has overturned the local Regency Mall’s policy to suit the signage requirements of new retailers there, according to a report in The Journal Times.   When J.C. Penney closed its doors at the CBL & Associates-owned mall, the vacant space was favorably distributed among three new tenants. All three, however, had issues with the space allotment for their signs.   

Everyone knew Amazon Prime Day was coming, now we know when and how.   Amazon will host its second annual summer sales blitz, known as Prime Day, on July 12. The online giant created the mega-shopping event, aimed at members of its Prime loyalty program, last year. It was held on July 15 and marked the retailer's 20th anniversary. Amazon said the event broke sales records that it previously set during Black Friday 2014.  

Adidas is doubling down on its relationship with Kanye West, the outspoken entertainer who doubles as a fashion designer.    The German sportswear giant and West are expanding their very successful Yeezy brand via a new partnership called adidas + Kanye West. The Yeezy-branded collection will consist of footwear, apparel and accessories for all genders that will work across street and sport.    

Parents are increasing their back-to-school budgets, although overall spending is stagnant compared to recent years.   According to a new survey of 1,830 U.S. parents of elementary through college students by Mintel, 52% of respondents plan to spend more on back-to-school (BTS) shopping than in 2015. Only 4% plan to spend less, with 44% planning to spend the same. However, overall planned BTS spending dropped to $68 billion in 2015 after ranging from $73 - $76 billion annually from 2010-2014.  

Macy’s may be flailing, but the department store icon can’t be accused of taking its struggles lying down. As sales were falling 7.4% in the first quarter of 2016 (numbers that represented the fifth straight quarter of declining sales, and capped off a year in which Macy’s stock prices were nearly halved at 47%), Macy’s continues moving forward on plans to roll out its new off-price Backstage concept – both as a series of new stand-alone stores and as in-store locations integrated inside a number of existing Macy’s stores.

Home décor retailer Pier 1 Imports swung to a loss in its first quarter amid heavy promotions caused by weak sales.   The chain reported a loss of $6 million for the quarter ended May 28, compared to net income of $6.9 million in the year-ago period.   Revenue fell 4.2% to $418.4 million in the quarter, also less than expected. Same-store sales were down 2.5%.  

A coordinated rebranding effort has resulted in a new name for retail associations POPAI and A.R.E, which merged last October.   The new, combined group has changed its name to Shop!, a trade association focused on enhancing retail environments and experiences. The name is designed to represent the 2,000-plus global member companies and align with the full industry community they support.