Kohl's is hitting the runway at New York Fashion Week
A week after reporting disappointing sales growth for the second quarter, Kohl’s launching another exclusive celebrity fashion collection that aims to appeal to the millennial shopper.
The company says it will unveil the LC Lauren Conrad Runway Collection, an exclusive, limited-edition capsule by Lauren Conrad, during a runway show on Sept. 9. The fashion show will be broadcast via a shoppable livestream onLCRunway.com. The livestream will feature a special peek at the red carpet, catwalk and behind-the-scenes access, as well as offer viewers the opportunity to purchase pieces from the collection online immediately after the runway show.
“Designing and seeing this capsule collection come to life has been an incredible experience. The aesthetic follows the easy, whimsical style of my Kohl’s brand, but we’ve elevated this collection through amazing fabrications, vintage-inspired pieces and intricate detailing,” said Lauren Conrad. “I am excited to launch LC Lauren Conrad Runway to bring these beautiful, feminine pieces to women across the country and kick start fashion’s biggest week.”
Following Lauren’s signature aesthetic of clean, polished and pretty, the Runway capsule includes styles not yet seen from the LC Lauren Conrad brand like high-waisted trousers, faux fur vests, novelty outerwear, as well as cocktail dresses, the retailer says.
“We are thrilled Lauren has created an elevated yet accessible collection that speaks to the trends of the moment and offers our customers a taste of Fashion Week designer style,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “The Runway capsule seamlessly blends high-fashion with looks our customers love from the LC Lauren Conrad brand in wearable, affordable pieces that are sure to be coveted.”
The LC Lauren Conrad Runway Collection includes apparel, shoes, handbags, jewelry and sunglasses for $12 to $200. Each item in the assortment is designed by Lauren Conrad for a collection inspired by her style and will be available for a limited-time in-store and online atKohls.com.
Customers can get a sneak peek at Lauren and her team as they prepare for Fashion Week through a series of behind-the-scenes, exclusive videos on LCrunway.com.