Marketing Tactics

As statistical revelations go, the fact most Americans use the Internet and mobile phones is not especially surprising, but still significant for omnichannel retailers.

According to the latest Global Media Intelligence Report from eMarketer, 80.8% of the U.S. population, or nearly 260 million people, will go online at least once a month in 2015.

The Sports Authority is teaming up with Under Armour and MapMyFitness on a new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

The Container Store is teaming up with the Rhode Island School of Design on a contest that invites design students to re-think the organized home.

The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.

There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.

New York-based coupon publisher News America Marketing, which produces billions of coupons annually in the U.S. and Canada, is making the printing of online coupons easier for consumers.

News America Marketing is using new coupon printing technology for it SmartSource.com website that allows consumers to print coupons without having to download coupon printing software. The solution was soft-launched in August, and has seen print success improve by rates approaching 100% from the previous solution.

Toys “R” Us and Kohl’s are among the first retailers to announce their holiday hiring plans this year, and the numbers are more or less the same as last year for both companies.

Toys “R” Us plans to hire 40,000 employees at its stores and distribution centers throughout the country (about 5,000 less than last year). The retailer also plans to allow seasonal workers the opportunity to take on significantly more hours than in previous years, while also continuing to provide extra hours to current employees.

St. Charles, Mo. -- Cullinan Properties continues its growth in the St. Charles, Missouri, region with the announcement of three new restaurants joining the Streets of St. Charles.

Wasabi Sushi Bar and Picasso's Coffee House are targeted to open September 2015 and P.F. Chang’s China Bistro is expected to open in spring 2016. The restaurants will join a growing list of eateries at Streets of St. Charles: Prasino, Bar Louie, Tucano’s, Dewey’s Pizza, and Five Guys Burgers and Fries.
 

Glendale, Ariz. -- Brixmor Property Group announced that Glendale Galleria, located in Glendale, Arizona, will undergo a comprehensive renovation and will add anchor tenant LA Fitness, a 36,894-sq.-ft. new prototype facility.  

“With the addition of LA Fitness and plans for a newly renovated center, we will be delivering a substantially improved shopping environment for our customers and retailers at Glendale Galleria,” said Matt Berger, senior VP of leasing for Brixmor Property Group.

Burlington Stores is taking the lead on raising awareness of blood cancer with an in-store donation drive and employee program.

The retailer is launching its 14th consecutive company-wide campaign today in all its stores nationwide, encouraging its customers to make a donation at checkout to benefit the Leukemia & Lymphoma Society now through Dec. 2.

Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers.

Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.