Reading Is Fundamental at Books-A-Million

Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers.

Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.

“We are thrilled to partner with Books-a-Million to provide books for children who need them most,” said Carol H. Rasco, president and CEO of Reading Is Fundamental. “There are millions of children living in poverty who don’t have access to books. Thanks to the generosity of Books-A-Million and its customers, children have a greater opportunity to read, learn and grow.”

This donation drive also launches the BAM Brigade, Readers Uniting for Good, which encompasses all of Books-A-Million’s philanthropic activities and continues its history of supporting local communities. The BAM Brigade consists of the customers and associates that rally to support Books-A-Million’s philanthropic activities, including Coffee for the Troops, The Salvation Army donation drives, School Book Drives, Holiday Toy Collections, as well as Reading Is Fundamental.

“At Books-a-Million, we are passionate about reading. We are also passionate about readers uniting for a good cause,” said Scott Terry, Manager of Training and Operations of Books-A-Million. “We can’t imagine a childhood without books and are strong believers in providing children with the tools needed to increase literacy. That’s why we are partnering with Reading Is Fundamental. Their mission is our mission, and we encourage customers and associates to join the BAM brigade and unite for a worthy cause.”

Books-A-Million operates 255 stores in 32 states.