Marketing Tactics

The Container Store is teaming up with the Rhode Island School of Design on a creative contest that invites design students to re-think the organized home.

The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.

Barnes & Noble wants its shoppers to celebrate innovation and creativity by hosting its first ever "Maker Faire."

The nation’s largest retail bookseller has formed a new partnership with Maker Media, publisher of Make: magazine and producer of Maker Faire, to launch the first-ever Mini Maker Faire in stores nationwide. The retailer is asking shoppers to participate at their local Barnes & Noble store the weekend of Nov. 6-8 to share their inventions, ideas and more.

Mobile marketing platform provider OtherLevels has some advice for retailers looking to looking boost usage rates of their consumer apps.

According to the company’s “2015 Mobile Retail Messaging Study,” regular mobile messaging can increase consumer usage of retail apps.

Petco is launching an omnichannel promotion to get pet parents ready for the spookiest holiday of the year.

Pet parents who plan to dress up their pets can participate in the Petco "Make a Scene" Photo Contest on Instagram. Beginning Oct. 1, pet parents are encouraged to take a photo of their costumed pet in a scene that matches the pet's costume and post it on Instagram with the hashtag #MakeASceneContest for a chance to win a $5,000 grand prize.

Since its launch in July, Jet.com is surpassing other retailers on gross merchandise value and doing a good job of building customer loyalty, according to Channeladvisor.

According to The Washington Post, Jet has had a 23% repeat buyer rate, better than the 17% seen at eBay and the 11% seen at Amazon during the same time period.

Chicago -- General Growth Properties has launched a Fall Fashion Guide, available online and accessible to its mall shoppers around the country.

Virtually all U.S. consumers will do at least some holiday shopping online this year.

According to the new Consumer Pulse survey from Rubicon Project, more than one-third of shoppers anticipate conducting the majority of their shopping online.

Consumers who conduct most of their holiday shopping online plan to spend 20% more than consumers who plan to do the majority of their shopping in-store. Amazon.com is the top holiday shopping destination, followed by Walmart and Target.  

San Francisco – Marketers and consumers are both discovering mobile apps in a big way.

According to the second Mobile App Advertising Trends Report from marketing technology provider Kenshoo, marketers increased their investment in mobile apps 293% in June 2015, compared to the same period a year earlier.

This increased investment followed a 346% increase consumer mobile app installs and 32% increase in click-to-install rate.

Visual marketing platform provider Olapic, which turns consumer-generated photos and videos into brand assets for use in marketing, is teaming up with a major social network.

Olapic is now part of the Facebook Marketing Partner Program.