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Marketing Tactics

  • Express tumbles in Q2

    Express Inc. cut its annual profit forecast as the chain struggled with declining sales and weak store traffic in its second quarter.   The retailer reported net income of $10.1 million for the quarter ended July 30, short of Wall Street expectations, down from $21 million, in the year-ago period.   Revenue fell 6% to $504.8 million, also below Street forecasts. Same-store sales, which include online sales, fell 8%, which was worse than analysts expected.  

  • Commentary: Showcase at Sears?

    Retail consultants McMillan Doolittle offered the following commentary regarding Sears’ plans to upgrade its apparel offerings with in-store shops dedicated to global brands new to the U.S. market.   

  • Home goods retailer misses in Q2

    Kirkland’s reported a second-quarter loss that was larger than expected as it lowered its outlook for the year.   The home goods retailer lost $3.6 million in the quarter ended July 30, compared with a loss of $2.3 million in the year-ago period.   Net sales for the quarter increased 6.7% to $123.0 million. Same-store sales, including e-commerce sales, decreased 4.3%.  

  • Kantar Retail makes holiday sales prediction

    Retailers can expect a slight rise in holiday sales this year compared to last — fueled largely by the online channel.   That’s according to Kantar Retail, which released the industry’s first 2016 holiday sales forecast. It projects growth of 3.8% for the fourth quarter, a slight increase over the 3.4% growth in the year-ago period.     

  • Sporting goods retailer expands New York footprint

    Modell’s Sporting Goods will open two stores in the New York metro area on August 25, bringing its total store count to 156 locations.     The openings include Modell’s 11th location in Brooklyn, and a store in in Mount Kisco.    Both locations will feature a wide selection of top brands such as Nike, Under Armour, Adidas, Reebok, Spalding and more.

  • Abercrombie & Fitch expanding global footprint through wholesale deal

    Shoppers in select foreign markets have a new way to purchase goods from Abercrombie & Fitch.   The retailer on Wednesday announced a wholesale agreement with Zalando SE, a Germany-based online retailer that carries more than 150,000 styles from some 1,500 brands for women, men and kids and counts more than 18 million active customers. Beginning this week, Zalando will start selling Abercrombie & Fitch, Hollister and abercrombie kids products through its online stores in the 15 European markets it serves.   

  • Tech Guest Viewpoint: Pokémon and iBeacons: The new, friendly monsters of location intelligence

    Whether you’re an eye-roller or an enthusiastic participant, Pokémon Go is a game that’s difficult to ignore. It does have a lot going for it: nostalgic yet advanced, simple but strategic, and although played on phones, the game incorporates the user’s surroundings to an extent we haven’t really seen before. The “Go” sets the game apart from all others that have come before, Pokémon or not: you simply can’t catch Pokémon while sitting still.   

  • Report identifies holiday shopping challenges

    Consumers expect to spend the same or less on holiday gifts this year.   That’s according to Berkeley Research Group, whose 2016 Holiday Retail Outlook report also identified five major challenges facing retailers as they head into the holiday season.  
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