Marketing Tactics

Macy's toasts Hispanic heritage with Latino stars
As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

Macy’s says it will bring together Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latino influyentes to share their inspiring stories with customers in live candid conversations.
Lane Bryant stands up for fashion equality
Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

Three dream tenants for American Dream project

The long-delayed, controversial American Dream retail-entertainment destination in the Meadowlands in East Rutherford, New Jersey, has snared three high-profile tenants.
Food Lion rewards store brand shoppers

Food Lion is showcasing its redesign of its private label products by offering a special discount to customers who buy its store brands.

Now through Oct. 6, Food Lion shoppers will receive 25 cents back for every private brand item they purchase, up to $10, through the grocer's "Quarter Back" promotion.
Restoration Hardware keeps building; launching new businesses

Corte Madera, Calif. – Restoration Hardware Holdings Inc., which is set to launch two businesses in its third quarter, had generally rewarding second quarter of fiscal 2015.

Net income rose 9% to $29.93 million from $27.25 million the same period a year earlier, with costs and expenses not growing at the same rate as sales.
Report: Florida Walmart stores to serve up fast-food formats

Bentonville, Ark. – Five Walmart stores in central Florida are reportedly getting ready to serve the needs of hungry customers.
Report: Kohl’s takes visionary e-commerce approach

Menomonee Falls, Wis. – Kohl’s took what could be called a visionary approach to promoting and selling goods from its new Lauren Conrad designer collection online.

According to Advertising Age, Kohl’s livestreamed the debut of Conrad’s latest collection at New York Fashion Week on the Periscope social media site.
Mattress Firm in corporate restructuring

Houston -- The integration of the Sleep Train organization into Mattress Firm continues as the firm works to drive future growth.

Mattress Firm Holding Corp. announced that Ken Murphy has been promoted to president and Rob Killgore to COO.
Report: eBay to launch Amazon Prime-styled program

New York -- eBay is about to launch a shipping club that seems somewhat fashioned after Amazon Prime — but it’s not starting out in the United States.

The company will debut its shipping program in Germany, The Street reported. Called eBay Plus, it will reportedly cost 19.90 euros (about $22) a year and will allow buyers to receive certain orders within two days plus free returns.
Three dream tenants for American Dream

New York -- The long-delayed, controversial American Dream retail-entertainment destination in the Meadowlands in East Rutherford, New Jersey, has snared three high-profile tenants.

Hudson's Bay Company announced that three of its store brands — a 131,906 sq. ft. Saks Fifth Avenue, a 119,605 sq. ft. Lord & Taylor, and a 30,000-sq.-ft. Saks Off 5th — will be among the three million-sq.-ft. mega-center’s tenants. It is the first time Hudson’s Bay has housed all three of its U.S. banners in one location.
Rite Aid gives $1.3M toward educating children of vets

Rite Aid associates plan to honor 274 students who have been named recipients of Folds of Honor educational scholarships provided by the Rite Aid Foundation’s KidCents program.
Off-price retailer remembers 9/11 and city with mural

New York -- The storefront of Century 21 Department Stores’ flagship in lower Manhattan has been given a stunning makeover to honor the city and in remembrance of the 9/11 terrorist attack.

The off-price retailer has partnered once again with internally famous street artist Thierry Guetta (commonly referred to as Mr. Brainwash), who has painted a vibrant mural on a 65-sq.-ft. by 225-sq.-ft. wall on the flagship’s façade. The store is in the financial district and close to where the World Trade Center once stood.