Coupon printing just got easier

New York-based coupon publisher News America Marketing, which produces billions of coupons annually in the U.S. and Canada, is making the printing of online coupons easier for consumers.



News America Marketing is using new coupon printing technology for it SmartSource.com website that allows consumers to print coupons without having to download coupon printing software. The solution was soft-launched in August, and has seen print success improve by rates approaching 100% from the previous solution.



"SmartSource now offers consumers a secure printable coupon solution that frees them from the frustrating requirement of downloading print control software that severely limits consumer print success rates," said Henri Lellouche, senior VP of global innovation. "We're thrilled to have resolved a problem that has plagued this industry since its inception, namely extremely high print failure rates.”



News America Marketing worked with Adobe Reader extensions through Adobe technology provider Datalogics, as well as ThreatMetrix's Trust Defender. The new printing solution launched concurrently with a redesign of the SmartSource.com website.