Marketing Tactics

Target is embarking on its most omnichannel holiday season ever with more services designed to add convenience and value for shoppers.

In a new blog post and infographic posted on Target.com, the retailer details how the intersection between stores and mobile play a big role in the Target shopping experience: Nearly 25 percent of Target.com sales will be fulfilled by a store, either through Order Pickup or shipping from a store.

Target recently introduced two new "click-and-mortar" features designed to improve the shopping experience.

CBL & Associates Properties and Fisher-Price along with special guest, Santa Claus, delivered an early Christmas gift to families at West Towne Mall in Madison, Wisconsin.

The brand new soft play area attraction is now open and is the first of its kind in the country, resembling a larger-than-life Toy Box featuring iconic children’s brands like Thomas & Friends, Little People, and more.

Black Friday at Toys“R”Us this year will be all about loyalty and social media.

Consumers find it easy to use social media for brand engagement, but that doesn’t mean they are using it.

According to the new “Global Brand Simplicity Index” from New York-based branding firm Siegel+Gale, 65% of consumers say social media is a simple platform for learning about brands, products and services via social media. Yet only 32% use social media for this purpose.

Similarly, 45% of consumers find social media simple for engaging customer service, but only 11% use social media for customer service engagement.

Shoppers have wasted no time in getting started with their holiday purchases this year, according to a new survey.

The National Retail Federation’s Consumer Holiday Spending Survey shows that 56.6% of those celebrating the holidays had already started shopping by early November, up from 54.4% last year and 16% from the 49% who had started by this time in 2008, the first time NRF asked the question. This also marks the highest percentage seen in that timeframe.

Target Corp. is giving the bargain-priced, impulse section located in the front of its stores a makeover.

The retailer is transforming the popular department into “Bullseye’s Playground,” and the chain’s iconic mascot, Bullseye, will be located on the top of each display.

Bloomingdale's is apologizing after critics said one of its holiday advertisements appeared to promote date rape. The luxury department store owned by Macy's Inc apologized for the 'inappropriate' eggnog advertisement on Tuesday. [Reuters]

The holiday promotion season is fast approaching with the arrival of Thanksgiving and Black Friday. From that moment the race is on for customer dollars through to the New Year. We’ve all been through this many times, and it seems like no sooner has one season finished than we are shortly into planning for the next. But what impact are the prices we set having on customer behavior and the profits of retailers?

Shoppers all across the country who long for a taste of salsa from San Antonio or tortilla chips from Dallas will love the latest news from Texas-based grocery chain H-E-B.