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Marketing Tactics

  • Express adds Snapchat holiday cheer

    To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters.   To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”  

  • Report: Amazon’s price advantage narrows in key holiday category

    Watch out Amazon, Walmart may be giving you a run for the money in the holiday toy aisles.    

  • Slump continues at J. Crew

    J. Crew Group narrowed its loss in the third quarter even as its two-year sales slump continued amid a “difficult traffic environment.”     The retailer posted a net loss of $7.9 million in the quarter ended Oct. 29, compared to a loss of $759.7 million in the year-ago period. (J. Crew booked $845.9 million in impairment losses in the year-earlier period.)   Total revenue decreased 4. 2% to $593.2 million. Same-store sales fell almost 8%.  

  • First Look: Lululemon, Melrose Avenue, Los Angeles

    Inspired by its West Hollywood Design District locale, Lululemon’s new store on Melrose Avenue offers a sleek, stylish and modern shopping environment.    Modern ivy leaf-inspired patterns throughout the interior and exterior, along with the use of reclaimed red wood and iron spot brick, highlight the architectural components of the 2,750-sq.-ft. space.    

  • Express adds Snapchat holiday cheer

    To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters. To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”

  • Tech Commentary: How Augmented Reality is Changing Online Shopping

    The rapid evolution of e-commerce has created a consistent channel for retailers and brands, giving brick-and-mortar stores a run for their money. Still, many vendors have yet to create engaging, timely experiences throughout the buyer’s journey.  

  • Restoration Hardware’s new Seattle showplace

    Restoration Hardware Holdings continues to expand, opening a 60,000-sq.-ft. store in Seattle at University Village.

  • Black Friday and Beyond: Consumer Habits are Changing Fast and Stores Need to Evolve

    In October of this year, Periscope By McKinsey conducted online research of more than 1,000 consumers in the U.S. to understand their attitudes towards Black Friday and expected shopping patterns.   
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