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CBL celebrates grand opening of first play area in partnership with Fisher-Price


CBL & Associates Properties and Fisher-Price along with special guest, Santa Claus, delivered an early Christmas gift to families at West Towne Mall in Madison, Wisconsin.

The brand new soft play area attraction is now open and is the first of its kind in the country, resembling a larger-than-life Toy Box featuring iconic children’s brands like Thomas & Friends, Little People, and more.

“We are thrilled to debut the first Toy Box themed play area as a part of our partnership with Fisher-Price,” said Stephen Lebovitz, President and CEO of CBL & Associates Properties, Inc. “Children’s faces will light up when they step into a toy box filled with larger-than-life size versions of their favorite toys and characters. We love that we’re able to help create that memory for children and their families.”

The play area at West Towne Mall is the first of 18 play areas that will be installed over the course of a three-year partnership CBL inked with Fisher-Price and PLAYTIME LLC earlier this year. Two additional play areas will open this year at Asheville Mall in Ashville, North Carolina on Nov. 20 and Monroeville Mall, in Monroeville, Pennsylvania on Dec. 4. The next four play area locations will be announced in early 2016.

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