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Marketing Tactics

  • Wayfair keeps hot streak alive in Q3

    Home furnishings retailer Wayfair increased revenue and narrowed its loss in the third quarter thanks to what the company's CEO called "customer growth accelerating at a phenomenal pace."

  • Meijer pledges $400K to holiday toy program

     Any toy purchased at Meijer through Nov. 30 will help the Grand Rapids, Mich.-based retailer grant a child's wish this holiday season.

    Meijer is once again donating a portion of customer purchases made in the toy department, up to $400,000, to children's gift-giving programs throughout the Midwest.

  • Specialty retailer takes beacons to next level

    Specialty fashion retailer Vanity is trying to make visiting its stores as rewarding an experience as possible.

  • As Black Friday nears, retailers say yes to Turkey Day

    With a little over two weeks until Black Friday weekend, Best Buy, HHgregg and other retailers are hoping many U.S. consumers have made shopping after Thanksgiving dinner a holiday tradition.

    The consumer electronics retailers joined a growing list of retailers that released their Thanksgiving 
    plans this week. Both Best Buy and HHgregg have decided to keep their same holiday sales plans from last year.

  • Survey: Black Friday “creep” remains strong

    Nearly one-third of retailers surveyed by JLL say they plan to open on Thanksgiving Day in order to get a jump on Black Friday sales.

    JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States, also reveals more than half of those retailers expect an uptick in shopper traffic this year.

  • Boot Barn gets kicked by Sheplers in second quarter

    The acquisition of Sheplers weighed on Boot Barn Holdings Inc. in the second quarter as the company reported flat same store sales.

    Boot Barn said that for the second quarter ended Sept. 26, net sales increased 50% to $129.7 million; same store sales increased 0.1%; and net income was $1.2 million, or 4 cents per diluted share. 

  • Meijer pledges $400,000 to toy-giving program

    Any toy purchased at Meijer through Nov. 30 will help the Grand Rapids, Michigan-based retailer grant a child's wish this holiday season.

    Meijer is once again donating a portion of customer purchases made in the toy department, up to $400,000, to children's gift-giving programs throughout the Midwest.

  • Virtual to Visceral

    Online retail sales continue to increase – both in absolute terms and as a percentage of total retail sales. The fact remains, however, that online commerce takes place in what is essentially a one-dimensional transactional venue.

  • Major U.S. retailers team up for Singles Day

    It would take a pretty big event to cause Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Saks Off 5th, and Neiman Marcus to all align their online discount offers.

    Singles Day, coming up on Nov. 11, is just that size of an event. Once an informal celebration of the Chinese singles dating scene, Chinese e-commerce giant Alibaba formally turned Singles Day into a shopping holiday in 2009. The occasion generated gross merchandise volume of more than $9.3 billion on the Alibaba Alipay mobile and digital payment platform alone in 2014.

  • Here's how Walmart can beat Amazon

    Everyone wants to know how Walmart can compete with Amazon in e-commerce when the latter doesn't really make money at it. According to Ad Age, "The more Walmart does to differentiate itself from Amazon and offer a better value proposition, the more it will succeed," she said. "The more it focuses on price and value, the more it can compete." But it's a very long game. [Ad Age]

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