Target, nationwide

Target Corp. is giving the bargain-priced, impulse section located in the front of its stores a makeover.



The retailer is transforming the popular department into “Bullseye’s Playground,” and the chain’s iconic mascot, Bullseye, will be located on the top of each display.



Product will be curated to align with three important themes: holiday, seasonal mindset and kids. Most items will remain in the $1 to $5 range. The assortments will be updated every eight weeks to stay ahead of the seasons and such holidays as New Year’s, Valentine’s Day, and Easter.