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How Target is going 'click-and-mortar' this holiday


Target is embarking on its most omnichannel holiday season ever with more services designed to add convenience and value for shoppers.

In a new blog post and infographic posted on, the retailer details how the intersection between stores and mobile play a big role in the Target shopping experience: Nearly 25 percent of sales will be fulfilled by a store, either through Order Pickup or shipping from a store.

Target recently introduced two new "click-and-mortar" features designed to improve the shopping experience.

  • A new feature of its mobile website allows guests to express their “Love” for Target products and featured brands. These hearts allow guests to bookmark items and get more personalized “for you” product recommendations.

  • Target has also updated its innovative Target Awesome Shop website by pulling in user-generated content from Pinterest that lets users see what other Target guests are coveting.

​Last month Target announced an aggressive new plan to lure shoppers this holiday season that includes free shipping on all orders and a new international website. The plan is part of Target CEO Brian Cornell’s efforts to restructure the company and revamp its digital and in-store offerings.

"Target is starting the season with momentum in our business, anchored by increased store traffic and strength in our signature categories of baby, kids, style and wellness. The work we’ve done throughout the past year puts us in a position to deliver the convenient services and differentiated product our guests count on from Target, especially during the holidays,” Cornell said. “I’m confident that guests will find an easy, inspiring, and most importantly, seamless experience at Target no matter how they choose to shop.”

Check out Target's omnichannel inforgraphic by clicking here.

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