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Marketing Tactics

  • Barnes & Noble puts the blame on election

    Cost cuts help improve Barnes & Noble’s profitability in the third quarter even as its sales continued to decline.    “While we are pleased to have improved our performance due to expense reductions, we did experience sluggish sales, which we believe are directly related to the election cycle,” said Len Riggio, chairman and CEO of Barnes & Noble. "With the election behind us, we hope and expect sales will improve over the holidays."  

  • What women want: A landscaping perspective

    Plenty has been written about the importance of infusing experiences into shopping centers. Much has been written about placemaking. But not nearly enough has been written about the role a well-thought-out landscape environment contributes to overall experience and the power of "place." It’s more important to women shoppers than you might imagine.   

  • Survey finds mixed signals about holiday spending

    Not everyone is feeling confident about retail sales.    U.S.-based importers and suppliers who sell goods to retailers are not entirely confident consumers are going to open their wallets, according to a new survey conducted by Capital Business Credit, a supply chain finance company.     

  • Walmart mounts big offense for Cyber Monday

    Walmart has fired the first shot in the Cyber Monday wars.   The discounter said it will launch its “Cyber Week” sales several days early this year, with the first round to be offered on Friday, Nov. 25, at 12:01 a.m. (EST).   In announcing the deals, Walmart noted it has nearly tripled its online assortment to more than 23 million products from 8 million last year, with the growth partially driven by the increase in the chain’s third-party sellers.     

  • Canada Goose, New York City

    Canadian outerwear brand Canada Goose, best known for its signature goose-down jacket with fur-trimmed hood, has opened its first-ever U.S. store.   The 4,100-sq.-ft. space is designed to reflect the company’s roots and Arctic heritage. The works of Canadian artisans are showcased throughout the store, which also features gallery-styled displays of vintage pieces from the brand’s archives and a 3,840-pound marble cash-wrap, carved from a single piece of rock and sourced from a quarry in British Columbia.   

  • This retailer is donating 100% of its Black Friday sales to help the environment

    Talk about commitment.   Patagonia announced that its plans to donate 100% of its store and online sales on Black Friday, Nov. 25, to grassroots environmental organizations.   "These are small groups, often underfunded and under the radar, who work on the front lines," Patagonia CEO and president Rose Marcario wrote in a post announcing the company’s plans. "The support we can give is more important now than ever."   

  • In Q&A, Target chief merchant talks holiday

    Mark Tritton, chief merchandising officer of Target, discusses the chain’s holiday strategy of emphasizing low prices as well as highlighting private-brand clothes and splurges for the season in an interview with the Associated Press.  

  • Report: Popular online brand to open brick-and-mortar stores

    The online retailer credited with disrupting the mattress category may be moving into the physical space.   Casper, which delivers its mattresses folded in a box, has plans to open a fleet of physical stores, according to help wanted ads placed on its website, according to the New York Post.   
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