Toys ‘R’ Us gets even more social for Black Friday
Black Friday at Toys“R”Us this year will be all about loyalty and social media.
The toy retailer plans to give members of its loyalty program early access to more than 100 deals beginning Nov. 22. The company also plans to host a Twitter party on Nov. 24.
“Whether gift-givers are looking to save before the Thanksgiving turkey defrosts, shop online or join the excited crowds at their local store, Toys“R”Us is THE one stop that toy shoppers can’t afford to miss this Black Friday,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “Toys“R”Us customers can expect unbeatable Black Friday deals on hundreds of toys we know are going to bring smiles to kids’ faces on Christmas morning. And, our most loyal consumers can beat the crowds and get a jump start on shopping with additional, exclusive offers.”
Toys“R”Us says it will open its doors nationwide at 5 p.m. on Nov. 26.
The company says Rewards R Us Loyalty members can shop dealsboth in-store and online early and will have the added benefit of accumulating points on their purchases, thus extending their holiday savings, with the ability to apply those points to last-minute presents or wait to use them for Toys“R”Us shopping in the New Year.
Toys“R”Us will again deploy “Navigators” in-store, also known as the “G.P.S.” (Gurus for Play Stuff), a speedy checkout at a dedicated Express Lane and the new $19 shipping minimum for online purchases.
On social media, the company is encouraging fans to join a Twitter Party on Nov. 24 at 2 p.m. ET by using #BlackFridayMadeEasy. Hosted in partnership with The Mommyhood Chronicles, consumers will learn more about Black Friday doorbusters and in-store services designed to make shopping quick and simple, as well as receive suggestions from toy experts about hot toys and much more.
After the party, fans can continue to engage with Toys“R”Us on Facebook at Facebook.com/Toysrus, on Twitter at Twitter.com/Toysrus, on Instagram at Instagram.com/Toysrus, as well as subscribe to the Toys“R”Us channel on YouTube (YouTube.com/Toysrus), and follow the company on Snapchat (@ToysRUsOfficial) to see big offers and more.