Marketing Tactics

When Blake Fohl addressed the True Value Company’s retailers at the co-op’s most recent Reunion in Chicago, he let them in on a secret: The True Value Rewards program had gone “in-house.”

J.C. Penney says the company's third quarter results will "exceed expectations" despite a $50 million settlement charge to settle a false advertising class action lawsuit.

The company announced Wednesday that it has reached an agreement to settle a false advertising class action lawsuit brought on behalf of California customers who purchased certain J.C. Penney private or exclusive branded products.

Of all the celebrants of China’s annual “Singles Day” Nov. 11 holiday, Alibaba Group Holding Ltd. was probably the happiest.

By midnight Nov. 11 China time (which is ahead of all U.S. time zones), Alibaba estimated it had settled about $14.34 billion in gross merchandise volume (GMV) through its Alipay payment platform on its China and international retail marketplaces.

JCPenney says the company's third quarter results will "exceed expectations" despite a $50 million settlement charge to settle a false advertising class action lawsuit. 

The company announced Wednesday that it has reached an agreement to settle a false advertising class action lawsuit brought on behalf of California customers who purchased certain JCPenney private or exclusive branded products.

Macy’s blamed warm weather, weak foot traffic and excessive inventory for the company's worse-than-expected third quarter results and said it is studying real estate options for some of its most iconic stores.

For merchants looking to sustainably grow their revenue and future-proof their business in an ever-increasing competitive landscape, there is almost no better decision they can make than expanding beyond their domestic market.

Store remodels can yield big results, according to Atlas Logistics, with a 7% to 10% increase in sales to existing customers.

It’s recommended that a complete store remodel occur every five to seven years to keep things current. And such remodels can yield big results in terms of increasing sales, according to Atlas Logistics.

The world’s biggest online shopping holiday got off to a roaring start in China.

In the first 90 minutes of the “Singles Day” sale, which kicked off at 12 midnight in Beijing on Nov. 11, total sales exceeded $5 billion, Alibaba reported. About 74% of sales were from mobile phones.

Estimates are that annual shopping extravaganza could reach as high as $11 billion in sales.

Single adults, a lucrative demographic that now comprises half the U.S. population, continues to be overlooked or misrepresented by U.S. marketers and retailers, according to a report by retail marketing agency TPN and market insights firm C+R Research.

The study, "Millions of Singles, Billions at Stake: The Rise of the New Independents," busts myths and stereotypes to help brands and retailers understand, engage and celebrate singles.

A prolonged drop in gas prices is boosting hopes among retailers that consumers will spend more this holiday season.

According to the latest Consumer Fuels Survey by the National Association of Convenience Stores (NACS), more than one in four (26%) consumers expect to increase their spending this month, a seven-point jump over the past month and the highest percentage this year. Last November, only 21% of consumers expected to increase their spending, according to the survey.