Marketing Tactics

Outlet malls are often associated with not only appealing deals on name-brand products, but also with driving long distances to get to the far-flung locations where outlets have traditionally been located.

But that is all changing — and changing fast.

Whether it’s a complete remodel or just a refresh, retailers have a variety of options — and decisions to make — when it comes to updating their store interiors. BrandPoint Services’ Steve Hearon talked with Chain Store Age about store update programs.

What are some of the most common mistakes retailers make when undertaking a refresh, remodel or rebranding program?

The evolution of physical stores took center stage at Chain Store Age's X/SPECS, held at the Scottsdale Resort at McCormick Ranch, in Scottsdale, Arizona. Formerly called Executive SPECS, the event was rebranded this year to reflect how technology is transforming the customer experience and the in-store environment.

Target Corp. has long been an innovator in retail marketing and merchandising. But its latest efforts to think outside the box are taking it even further afield.

When it comes to increasing brand awareness on social media for the holidays, a few chains stand out.

First it was Black Friday encroaching on Thanksgiving. Now, Cyber Monday is bleeding into Sunday night with Walmart and Target employing new promotional strategies.

Holiday is going to have a new look this year, as retailers take a different approach to the shopping season. As a result of consumers’ overwhelming focus on price, online shopping and free shipping incentives, retailers have been forced to rethink their strategies. As part of our ongoing series of retail industry surveys, HRC Advisory recently spoke with over a dozen top U.S. retailers to gauge what’s to come for the 2015 holiday season.

A familiar name factors heavily into the online holiday shopping plans of consumers.

REI's plea asking shoppers to skip Black Friday and go outside has prompted nearly 1 million endorsements for the retailer's #OptOutside social media campaign.

The Seattle-based retailer announced Monday that more than 150 other companies, nonprofit organizations and agencies that support state and national parks are also encouraging people to spend Black Friday outside. As Thanksgiving approaches, REI says it plans to recognize the hundreds of thousands of people and partner organizations that are opting to enjoy the outdoors with friends and family.

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