Marketing Tactics

There is one trend from the past couple of years shows no signs of stopping anytime soon: the movement of online-only retailers to the physical space. If anything, it’s gaining more momentum.      According to JLL’s Screens to Stores report, even more online retailers will experiment with physical locations in the next five years.    

Luxury jewelry brand John Hardy evokes its Balinese roots at its new, multi-sensory flagship in Manhattan’s SoHo.   

Domino’s is rewarding loyalty members with a “piece of the pie” — literally.    Starting Dec. 5 through Nov. 2017, all Domino’s Piece of the Pie Rewards members are eligible for a chance to win 10 free shares of Domino's stock, just for being enrolled in the program. Each month, 25 loyalty members will be randomly selected to win 10 shares of stock. They can keep the shares for their own stock portfolio or sell them at market price, the company said.  

Clearly, Cyber Week’s promotions helped to produce record-breaking sales — but discounts alone won’t drive success this holiday season.   Let’s face it — even the best deals won’t matter if a retailer doesn’t have those highly-coveted Hatchimals or wireless Dr. Dre Beats in-stock and ready to be shipped in record-time. This battle will be won with a focused staff that is trained and ready to handle an onslaught of incoming orders; respond to customer questions and efficiently fulfill orders.

Olshan Properties will pay tribute to the new president-elect and fellow developer Donald Trump at the International Council of Shopping Centers New York Deal Making show, which kicks off at the Javits Center on Monday.   Staffers at the Olshan booth will be sporting blue “Make Retail Great Again” baseball caps as they promote a message, said a release, of elevating retail to bring local communities together by connecting with their hometown shopping centers.  

Ulta has finished its third quarter with another very impressive set of numbers. Despite lapping some tough comparatives, the pace of growth has quickened with strong uplifts in total and comparable sales, as well as on the bottom line where operating and net income both grew by well over 20%.  

More holiday shoppers grabbed Cyber Week deals this year than ever before — and retailers are eager to keep up the momentum.   Consumers set new records for online sales this year across Black Friday and Cyber Monday, marking a 15.7% year-over-year (YoY) increase in transactions compared to online holiday sales last year. However, there is another day contributing to this increase: Bounceback Tuesday — the day following Cyber Monday where advertisers are actively re-engaging shoppers to drive additional sales.  

The Mall of America is making headlines for one of its seasonal hires.