Lowe’s names new leaders to drive loyalty

Lowe’s has a new chief marketing officer and a new senior vice president of strategy, insights and planning.

Lowe’s named Marci Grebstein to the role of chief marketing officer, effective immediately, to succeed Thomas Lamb who left the company after nearly 17 years. Grebstein joined Lowe’s earlier this year as vice president of advertising to lead the home improvement retailer’s U.S. advertising strategy and marketing operation.

In her new role, Grebstein will report to Michael Jones, Lowe’s chief customer officer. She will be responsible for managing the Lowe's brand by overseeing the integrated marketing and communications strategy to consumers, including digital marketing, content strategy and development, consumer relationship management, advertising and media for the U.S. home improvement business.

Also reporting to Jones will be Erin Sellman who was elevated to the role of senior vice president of strategy, insights and planning responsible for corporate strategy, consumer insights, and the planning and process organization. Sellman joined Lowe's in 2004 and most recently served as vice president of strategy and insights.

"Marci's deep experience in retail marketing will help Lowe's continue to create more personalized and relevant communications to consumers," said Jones. "And Erin's innovative thinking and data-driven insights will help Lowe's continue to develop effective strategies for the future and further enhance the customer experience across all consumer touch points."

Prior to Lowe’s Grebstein spent 20 years leading brand, marketing, advertising and e-commerce strategies for large retail companies, including Food Lion and Staples. Sellman has held various roles at Lowe’s including vice president of strategy and alignment, director of corporate strategy and director of new market development. Sellman has nearly 20 years of experience in strategic planning and management. Prior to joining Lowe's, she held strategy and consulting positions with A.T. Kearney and Arthur Andersen.