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Marketing Tactics

  • Sears expands its ride with Uber

    Hoping to lessen the hustle and bustle of the holidays, Sears Holdings and Uber are expanding its Rider Rewards program to 23 new markets.   The service, which launched this fall in New York City and Chicago, enabled Sears Shop Your Way loyalty shoppers to link their memberships to their Uber accounts. Every Uber ride they take earns them $2 in loyalty points.  

  • Ten Brands to Watch in 2017

    Brand-building consultant Denise Lee Yohn has released her annual “Brands to Watch” list for 2017. There are 26 companies on the list, with retail and social media brands accounting for 10 of the spots.  Here’s a review:   Barnes & Noble. The venerable bookstore chain has let its CEO go, lowered sales expectations, and shrunk its footprint by dozens of stores. Meanwhile Amazon Books is opening stores. Is 2017 the year B&N’s death will become imminent?!  

  • Target sponsors home decor pop-up in Manhattan

    Target Corp. has teamed up with Domino, a trendy home decor magazine.   Domino has opened its first-ever retail store, a pop-up sponsored by Target, in Manhattan, Mediapost.com reported.  

  • Kantar Study: Dollar General and Walmart least expensive

    It’s a draw.   Dollar General and Walmart tied for the least expensive overall basket, at $27 each, in Kantar Retail's Opening Price Point Study, which seeks to determine how select retailers meet the grocery and consumable needs of shoppers looking for the lowest absolute shelf prices.     

  • Will West Coast Retailer Migration Continue as Northeast Rents Rise?

    When the nation’s retail industry recently congregated in New York City for ICSC’s National Deal Making conference, much of the discussion centered on the evolving mindset of consumers throughout the country. For retail real estate professionals in the Northeast, this conversation is vital.   

  • PayPal makes cash gift-gifting more personal — and stylish

    PayPal tapped noted designer Jonathan Adler to personalize gift cards for the payment company’s person-to-person (P2P) payment service. Consumers who opt to use the service to give  money to friends and family, can now choose from six exclusive yet customizable digital holiday and generic gifting cards — a move that personalizes their “gift of money,” and adds a chic touch to an often impersonal gift option.  

  • Trademark taps digital ace Keeton as marketing chief

    Fort Worth-based Trademark Property Co. is making a move to more data-driven marketing efforts with the hiring of Jency Keeton as director of corporate marketing.   As digital brand manager for global marketing at Fossil, Keeton doubled the retailer’s social media audience and directed its website, email, blogging, and influencer programs. Her digital promotions, contests, and user-generated content programs were deployed in stores and all other customer touch-points.  

  • Physical stores remain go-to location for cosmetic and grooming purchases

    Beliefs that online shopping has replaced brick-and-mortar shopping are exaggerated, especially when it comes cosmetic and grooming purchases, according to a new The Harris Poll.  
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