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Marketing Tactics

  • This retail channel is in a high-growth mode

    Beauty stores are hot — and shoppers around the globe can’t seem to get enough of them.     With hundreds of new door openings during 2015-2016, boutique beauty stores remain on a high growth trajectory, according to an upcoming study from market intelligence and research firm Kline.   

  • Unusual demographic flocking to J.C. Penney

    J.C. Penney is often associated with an older shopper demographic. But its comeback is being fueled, at least partially, by a surprising group.    Millennial moms now account for 45% of Penney's revenue, CNBC reported, and the group is also driving much of the growth in the company's sales and customer count.   

  • Faked Brand Social Media Profiles Send Massively Antisocial Holiday Message

    One of many things that reaches a frenetic pace during the holiday season is social media activity, with brands ramping up promotions, suggestions and other communication to their followers. Aside from the fact that 23% of the world’s population — yes, 1.7 billion people — visit their Facebook profiles every month, the brands with the best social media presence are reaching upward of 40 million consumers.   

  • Pinterest makes a play for retail customization

    For any retailer that ever wanted to create a “mobile showcase” on Pinterest, now is your chance.  

  • RetailMeNot: Early promotions spur Cyber Week spending

    Both Black Friday and Cyber Monday broke sales records this year, and early promotions could be a key contributor to this success.   Out of more than 400 major retailers that offered promotions via RetailMeNot, 70% started promoting Black Friday deals before Thanksgiving, the savings destination reported in the “RetailMeNot Promotions Index.” The study, which was conducted between Nov. 24 and Nov. 28, is based on responses from 1,500 Americans aged 18 and over.   

  • Wayfair hits sales milestone during Cyber Week

    Wayfair not only dominated during Cyber Week — it hit a company high.    The pure play home furnishings retailer reported a 52% increase year-over-year in direct retail gross sales (defined as dollars of order intake) for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. The growth rate of total company gross sales was 46% YOY during the same period.   

  • Hudson Yards retail component is 60% leased

    After Neiman Marcus announced it would open its first New York store at Hudson Yards — the biggest development in that town in recent history — retail leases are being signed at a torrid pace.   According to developer Related Urban, The Shops & Restaurants at Hudson Yards are 60% leased more than two years before their scheduled opening in fall 2018.  

  • Kohl's breaks digital records

    Not many companies can follow up its own record-breaking Thanksgiving online sales -- but Kohl’s did.   The chain’s president and CEO Kevin Mansell said that the chain hit double-digit, record-breaking online sales and solid brick-and-mortar traffic to stores on Thursday, Nov. 24 and early Friday, Nov. 25, reported Milwaukee Business Journal.  
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