Marketing Tactics

Specialty apparel retailer New York & Company is targeting social media-savvy young women with a new promotional campaign that brings jeans into the digital realm.

New York & Company is promoting its new line of Soho jeans with a rich media campaign featuring American Idol alum Jennifer Hudson. Through the trends section of its main e-commerce site (avoiding any content silos), New York & Company displays images of Hudson that can bring the customer directly to a product page for purchase.

There is a new lifestyle publication in circulation — and it’s the product of two diverse companies.

Real estate developer Simon has joined with media company Conde Nast to produce a 98-page publication – Simon Magazine – designed to provide readers with the latest must-haves and must-dos, from fashion and beauty to dining and travel. It’s the first time Conde Nast has worked with a brand to create custom editorial content on such a wide scale.

(Photos courtesy of Toys 'R' Us)

After reporting a sales decline and third quarter loss, Stage Stores offered a unique explanation due the location of its 847 stores.

The company’s sales and same store sales both declined 3.5% and a net loss of $9.4 million equated to an earnings per share loss of 29 cents, compared to a prior year earnings per share loss of 16 cents.

Black Friday and Cyber Monday may still be cool, after all.

A new study on the holiday shopping habits of almost 7,000 millennials by product discovery platform Influenster shows that 93% of respondents plan on shopping Black Friday and/or Cyber Monday this year.

More robust omnichannel capabilities have Best Buy CEO Hubert Joly confident about his company’s ability to execute during the holidays, but his views on overall demand for consumer electronics are another matter.

Best Buy said it expects weak demand for consumer electronics in the fourth quarter and forecast flat same-store sales at domestic locations following a 0.5% third quarter comp increase that was aided by an 18% online increase.

Hamilton Township, N.J. -- IP Associates announced it has executed an agreement with Regal Entertainment Group to anchor Independence Plaza located in Hamilton, New Jersey. The announcement comes on the heels of an eight month turnaround leasing campaign that has netted in 115,000 sq. ft. of new leases.

Waikiki, Hawaii -- Taubman announced that International Market Place located on the island of O’ahu in Waikiki, Hawaii, will welcome 10 restaurant concepts including those by world-renowned Chefs Michael Mina and Roy Yamaguchi.

More robust omnichannel capabilities have Best Buy CEO Hubert Joly confident about his company’s ability to execute during the holidays, but his views on overall demand for consumer electronics are another matter.

Martha Stewart has taken her American Made store out of eBay and announced a new partnership with Amazon.com.