Marketing Tactics

Restoration Hardware Holdings has entered the Austin market with the latest generation of its design gallery store format.   The new RH Austin, The Gallery includes an entire floor dedicated to the retailer’s new RH Modern concept, with an integrated contemporary art gallery.    It also includes an interactive design atelier, a professional workspace that allows customers, designers and architects to conceptualize and customize a home.  

Shoppers can view and try out — but not buy — the innovative product line up from Toto at its new showroom space in New York City.    The world's largest plumbing manufacturer is opening a high-design, experiential gallery to display its innovative bath products in Manhattan’s Flatiron district, the heart of the city's home design industry.   

Gone are the days when Black Friday signified the official launch of the holiday shopping season.    In fact, nearly half (49%) of shoppers will have a bulk of their holiday shopping done by Thanksgiving Day, according to a new survey from market intelligence solutions provider Market Track. And digital deals will be the catalyst.  

Photo: Brian Cornell
  Target Corp. CEO Brian Cornell made a rousing appeal to the chain’s associates at the company’s annual fall meeting.   "We have 137 days in front of us to turn this into a winning year, to start that second-half rally," he said, the Star Tribune reported.      

Uncertainty among the upcoming presidential election is not dampening holiday sales outlooks.   Indeed, retailers need to be ready to present their holiday best as U.S.-based retail performance over the November through December holiday period is expected to see a 3.2% year-over-year (YoY) lift in sales. This jump is driven partly by a 14.9% increase in YoY sales through digital channels, according to new data from RetailNext.  

Brick-and-mortar retailers such as Walmart and Best Buy are not only surviving online, but are thriving due to their sizable physical assets and digital investments.   That’s one of the main findings of a new report by Moody's Investors Service, which says that while Amazon keeps raising the stakes online and has a decade-plus advantage over other retailers in e-commerce, it still faces intense competition from the likes of Walmart and Best Buy, who are raising the bar online for other physical merchants.   

In case you missed it, a national Higher Ground Moral Day of Action took place Monday at 30 state capitols across the country and in Washington, D.C. An organization of national and local progressive faith leaders called Moral Revival planned the events to deliver their "Higher Ground Moral Declaration." They called on politicians at all levels “to move away from extremist politics and policies that benefit the few and move toward policies and laws that are just and fair and guarantee a better life for the majority of the people.”

Inspired by Pokemon Go!, Bloomingdale’s found a way to run with the idea of scavenger hunts.   The department store retailer ran an in-store scavenger hunt based on Snapchat and geofilters, according to an article in Luxury Daily.  

The first generation to grow up online — Gen Z— is also poised to rank as the most demanding consumer group in history.

That’s according to a new report from Fung Global Retail & Technology, which warns that retailers, restaurants and leisure companies will have to adapt to the wants and needs of Gen Zers (refers to those born in 2001 and later.