Marketing Tactics

The fuel pump is becoming an increasingly critical customer touch point.

Often overlooked in the omnichannel experience, convenience store fuel pumps are a prime way to reach on-the-go shoppers. Extending their partnership with NCR, Rutter’s Farm is adding a new outdoor payment terminal to reach this time-pressed customer segment.

Coming to the local mall — Amazon?
 
Amazon plans to open dozens of pop-up stores in malls across the nation, according to Business Insider.
 
The temporary stores, whose total could reach 100 next year, will showcase and sell the company's devices, particularly its Echo home speaker, the report said.
   

Chipotle Mexican Grill is going to test delivering burritos by drones.
 
The Mexican fast-casual brand has teamed up with Project Wing, a unit of Google’s parent company Alphabet Inc., to deliver the items to a select group of students and employees at Virginia Tech, USA Today reported.

The test will last a few weeks, the report said, with the drones delivering the food with a winch.  

Thirsty for meaningful brand interactions, consumers are turning to social media more regularly.
 
While it’s still largely used for socializing and product discovery, social media is increasingly influencing consumer purchasing decisions, according to “Shopping’s Social Influence,” a new report from digital advertising and analytics firm Adlucent.
 

Teens are returning to one of their former favorite destinations.
 
According to a survey by Willian Blair of teens and young adults, teens are visiting malls more in 2016 than they were in 2015, benzinga reported.
    

Grandin Road has made the leap to brick-and-mortar with a spooky in-shop at Macy’s Manhattan flagship.
   
The brand’s 1,400-sq.-ft. Halloween pop-up is elaborately designed to offer a bewitching immersive experience, complete with digital signage animated with spiders, a costumed witch and scary animatronic products (also available for purchase.) An on-site photo booth allows customers to create a fun memento of their visit.
 

Saks Fifth Avenue’s new store in New York City is unlike any other the retailer has opened to date.

Located at Brookfield Place in lower Manhattan, the 86,000-sq.-ft. store is decidedly smaller than most Saks’ locations. It feels more like a boutique than a department store, with some traditional departments, such as handbags eliminated. (Handbags and certain other products are grouped by brand as opposed to category.) It also boasts such new services as a “power lunch” offering.

The more casual sister of Loft and Ann Taylor has opened its first location in New York City.

The store, in Manhattan’s Flatiron district, reflects the easy-going, laid-back approach of the merchandise on display, with a design that evokes a soft, clean feeling. It features marble tables and fitting rooms that evoke a lounge space – floating curtains in linen with pink velvet stools.