The number of consumers who engage retailers on social media platforms are falling. But consumers who regularly use a retailer’s social network are still the most profitable.
When it comes to the holiday selling season, there is one easy prediction marketers can make and it’s about online shopping: It will be bigger than last year.
The holidays can be a circus. And Story — the retail outpost in downtown Manhattan that reinvents itself every couple of months — has taken that sentiment to heart for its latest transformation.
