Marketing Tactics

10 Corso Como, the eternally cool Milanese retailer, is coming to the Big Apple.   The Howard Hughes Corp, announced that the Milan-based retailer will open its first U.S. store in the Seaport District of lower Manhattan as part of the development’s ongoing transformation.    

Petco will be busy in September.   The retailer announced it will open 13 stores in September, along with one relocation. The expansion reflects Petco’s 2016 growth plan, which includes 34 new Petco stores and one new Unleashed by Petco year-to date.  

Tory Burch is expanding its fledgling new retail format.   The company will open a 2,060-sq.-ft.  Tory Sport store at Mall of America, Bloomington, Minnesota, in late October.    Tory Sport, which launched in 2015, currently has a store in Manhattan’s Flatiron District and another in East Hampton, New York. In addition to the upcoming Mall of America store, it will open a location in Dallas, also this fall.  

Target Corp. is putting out the red carpet for the opening of New York Fashion Week.     The retailer, in partnership with IMG, the parent company behind Fashion Week, opened a temporary sing-a-long piano lounge at The Park at Moynihan Station (on West 33rd Street), one of the official NYFW venues. It kicked off the fashion event with an opening party that drew such luminaries as Queen Latifah, Christie Brinkley, and Kendall Jenner.  

U.K. retailer Topshop will debut more than a new fashion line at London’s Fashion Week.    The British fashion brand and Nordstrom teamed up to launch a co-branded emoji keyboard app that features fashion and lifestyle emojis, stickers and GIFs resembling actual Topshop product sold at Nordstrom.   

A newly formed developer called the Maker Bros. has announced plans to build a $150 million mixed-use project in South Austin, Texas, christened the Saint Elmo Market District.   A 40,000-sq.-ft. former school bus factory on the site will be converted into and indoor-outdoor marketplace that will serve as the new home of the Saxon Pub, a celebrated live music hall in Austin. Maker Bros. has apportioned 100,000 sq. ft. of the site for office space, a boutique hotel, and condos.  

A majority of millennials are purchasing gift cards, but not for the obvious reasons.   According to a new report from analyst firm Mercator Advisory Group, nearly three-in-five young adults said they bought refillable retailer-specific gift cards during the previous year, up from less than half of shoppers who reported making these purchases in the 2015 study. The biggest jump was among 18- to 24-year-olds, which climbed from 44% to 53%; followed by those aged 25 to 34, which increased from 48% to 57%.  

A new beauty format aimed at men is expanding through franchising.   Hammer & Nails | Grooming Shop for Guys announced it has sold franchise rights for 27 locations in Sacramento, California and in the San Francisco Bay Area, and for 55 franchises in Texas and New Mexico.  

This special report by WD Partners focuses on the new wave of shoppers that is poised to deliver more disruption to the retail industry—and how retailers can embrace that disruption to innovate and thrive in the evolving marketplace.

To download the report, click here. 

Swiss watchmaker Breitling opened its boutique at Westfield World Trade Center in New York and promises to make it an all-senses experience for shoppers.