Japanese plumbing giant opens luxury showroom

Shoppers can view and try out — but not buy — the innovative product line up from Toto at its new showroom space in New York City.



The world's largest plumbing manufacturer is opening a high-design, experiential gallery to display its innovative bath products in Manhattan’s Flatiron district, the heart of the city's home design industry.



Designed by Gensler, the showroom is intended to serve as an educational resource where consumers, architects and designers may come to learn more about Toto and its products and technologies.



Upon entering the 4,000-sq.-ft. space, visitors are greeted by a state-of-the-art technology display, which contains projection mapping, explanatory videos, 3D demonstrations, and product cutaways. The display brings to life visually the technological elements of Toto’s featured products.



Interactive elements and plumbed products are strategically located throughout the space, so visitors may experience them first hand. The experiential space also offers visitors an opportunity to test drive the Toto’s “intelligent” toilets in the restrooms.