Not good for business: Retailers show outerwear amid 90 degree temps

Consumers’ new ‘buy now, wear now’ mentality it putting them at odds with retailers, many of whom are already pushing outerwear and other cold weather gear.



“With consumers gravitating more towards a 'buy now, wear now' mentality and temperatures remaining warm across much of the country, we see those retailers that have more balanced assortments as better positioned over the coming weeks," Jefferies analyst Randal Konik told CNBC.



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