Marketing Tactics

An increase in revenue and comparable store sales helped Tilly’s beat analyst expectations for the fourth quarter.   For the period ended January 28, 2017, Tilly’s revenue was $160.2 million, an increase from $159.1 million last year. Net sales also topped Wall Street forecasts of $159.9 million. The chain also beat analyst predictions of earnings hitting 21 cents per share. Tilly’s posted a profit of 22 cents per share.  

Shoptalk has announced a partnership with the Retail Industry Leaders Association focused on RILA’s newly launched (R)Tech Center for Innovation.   Through the partnership, Shoptalk will support the (R)Tech Center for Innovation as a member of the (R)Tech Innovators Network.   

Vow To Be Chic is giving shoppers access to a new line of designer bridesmaids' dresses.   The two-year-old start-up, which allows women to shop for bridesmaids’ gowns via their desktop, laptop or smartphone, will add six of the best-selling gowns from Amsale's Nouvelle Amsale line. The partnership marks the designer’s debut in the gown rental segment.   

Destination XL is expanding its presence in North America.   The male apparel retailer is opening its first Canadian store in Ajax, Ontario. The 5,028-sq.-ft. location features more than 100 brands and thousands of styles from top designers, including Michael Kors, Polo Ralph Lauren, Buffalo Jeans, Nautica, Levi’s and Cole Haan, as well as exclusive brands, such as Brooks Brothers and Lacoste. Private-label brands Harbor Bay, 28 Degrees, Oak Hill and True Nation, round out the assortment, DXL said.  

Amazon’s newest endeavor hopes to attract more Spanish-speaking shoppers.   The online retailer offering its website in Spanish, its first new language introduction since the site launched 20 years ago, according to CNet.   

Shoppers will soon be able to personalize and accessorize the shoes they buy at DSW Inc.   The retailer has entered into a partnership with Trend:Bar, a new, Los Angeles-based  company that produces luxe fabric stickers, appliques, charms, shoelaces, patches, and creative add-ons that customers can use to personalize footwear and accessories.       Under the partnership, DSW will offer Trend:Bar items in select stores and on DSW.com.  

also struggle to find the right styles post-pregnancy.   Zulily hopes to ease these “fourth trimester” blues with a new digital engagement tool. Called “The Fourth Trimester Closet Concierge,” the limited-edition solution helps new moms navigate their wardrobes during pregnancy and after they’ve welcomed their new baby.  

Ulta Beauty on Thursday reported a stellar fourth quarter that shows why many consider it one of the hottest retailers in the United States.      The beauty products retailer also said it would open approximately 100 net new stores in 2017, and remodel 13 locations.           Ulta Beauty’s net income for the quarter, ended Jan. 30, surged 30% to a better-than-expected $140.2 million, from $107.8 million in the year-ago period.  

Less than a month after closing its New York City pop-up store, Snap is back in the brick-and-mortar game.   Snap, the social media company formerly known as Snapchat, opened a temporary store on the boardwalk in Venice, California, near its Los Angeles headquarters, according to TechCrunch.   

Target Open House in San Francisco has opened its doors after a seven-week renovation inspired by feedback from visitors and entrepreneurs.