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First Look: Target Open House’s New Redesign

3/9/2017
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Target Open House in San Francisco has opened its doors after a seven-week renovation inspired by feedback from visitors and entrepreneurs.



In a post on the company’s web site, Gene Han, VP of Consumer Internet of Things and head of Target’s innovation office, said the redesign has helped the space better fulfill its purpose: to demystify connected home technology for consumers and give entrepreneurs a space to showcase their products. To see a video of the redone space, click here. '



Among the new elements are a Garage space that serves as an area for companies to showcase or launch their products on a retail shelf, get valuable quantitative and qualitative feedback on their products and have direct visibility to Target buyers.



The retailer has added a new arrangement of rooms and experiences to the signature acrylic house inside the store space.



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