Marketing Tactics

Express Inc.’s profit plunged 59% in its fourth quarter amid increased discounting and weak mall traffic.    In reporting its fourth quarter results, the apparel retailer said it plans to improve its merchandise mix through a more curated selection.   Express’ profit decreased 59% to $22.8 million in the quarter ended Jan. 28, in line with expectations, as earnings per share fell to $0.29, from $0.67 in the year-ago period.   .

Miami’s recently opened Brickell City Centre has unveiled plans for La Centrale, the 38,000-sq.-ft. Italian food hall that figures to be the huge, mixed-use development’s answer to Eataly in Manhattan’s Chelsea district.  

A new retailer aimed at Hispanic customers is expanding its footprint in South Florida.    Fresco y Más on March 8 opened five stores in Miami, and Hialeah, Florida, bringing its total store count to 11 locations. The banner is the latest concept from Southeastern Grocers, parent company of Bi-Lo, Harveys and Winn-Dixie.  

Supermarkets and fast-casual restaurant brands took the top positions in an annual ranking of customer experience. Publix, Chick-fil-A, and H-E-B earned top three positions in Temkin Group’s 2017 Temkin Experience Ratings, a cross-industry benchmark of customer experience. Publix had a score of 84%, closely followed by Chick-fil-A and H-E-B, which both scored 83% in the seventh annual rating.

Dunkin’ Donuts is growing its footprint in Alabama and Mississippi.   The chain signed development agreements with two franchise groups to develop 17 locations throughout the two states during the next several years.   Existing franchisee Birmingham Donut Holdings plans to develop nine new Dunkin' Donuts restaurants in Birmingham, Alabama.  The group currently operates 34 restaurants throughout Alabama and Florida.   

Thanks to a new partnership, shoppers once again can purchase Eva Longoria-designed apparel.  

The Michaels Companies is making a move to further inspire its hobbyists online.    A new partnership with online destination Craftsy is giving Michaels’ shoppers access to on-demand classes. Specifically, Michaels will leverage Craftsy's growing video library of more than 1,300 on-demand lessons from expert instructors sharing their crafting experiences.  

For good reason, retailers in recent years have sought to understand the shopping habits and preferences of the millennial generation. The oldest millennials, born in or after 1980, are now well into their thirties – and have certainly reached maturity as consumers. It’s now time to shift the focus and look at the next generation behind these millennials to see if they differ from their digital-savvy counterparts.    

Amazon is once again expanding its commitment to private label.   The online giant’s Elements line, which was originally launched as a baby products line, quietly introduced a vitamins and supplements category on Feb. 21 — the first addition to the Elements brand in years, according to TechCrunch.  

As the industry remains on its path toward frictionless retail, there is one clear way to achieve this goal: embrace innovation.    There is no denying that innovative solutions are the industry’s ticket to transforming operations, and eTail West 2017 was chock-full of ideas of how to make this transition. The hottest digital strategies that continue to shape retail run the gamut, from conversational artificial intelligence to redefined mobile strategies that center on personalization, virtual reality and digital payments.