Marketing Tactics

A 103-year-old, family-owned eyebrand brand known for its distinctive interiors has opened a new outpost in Manhattan.

Sephora announced a new initiative targeted to transgender customers.

Kohl’s posted a strong performance in its first quarter amid improved inventory management and ongoing efforts to improve store traffic and court millennials.

Kohl’s is reinventing its loyalty strategy by taking the best elements of its three rewards programs and rolling them into one.

Kohl’s is hoping to attract more millennials with its latest partnership.

Sears Holdings is upping the rewards for its credit card holders.

Communal dining—or food halls—tops a list of breakout retail concepts in shopping center developments.

A combination of the right merchandise, proficient stylists, data science and a dedicated social mission is paying off for Kidbox — and helping the start-up rapidly scale its business.