Report: Messaging app revisits pop-up strategy

Less than a month after closing its New York City pop-up store, Snap is back in the brick-and-mortar game.



Snap, the social media company formerly known as Snapchat, opened a temporary store on the boardwalk in Venice, California, near its Los Angeles headquarters, according to TechCrunch.



The temporary store, which Snap plans to operate for the next several weeks, will enable customers to purchase its signature “camera sunglasses” via its Snapbot kiosks rather than human salespeople, the report said.



Shoppers can also purchase the whimsical specs via Snap’s newly launched e-retailing site, Spectacles.com.