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Footwear giant in customization partnership


Shoppers will soon be able to personalize and accessorize the shoes they buy at DSW Inc.

The retailer has entered into a partnership with Trend:Bar, a new, Los Angeles-based company that produces luxe fabric stickers, appliques, charms, shoelaces, patches, and creative add-ons that customers can use to personalize footwear and accessories.

Under the partnership, DSW will offer Trend:Bar items in select stores and on

"Fashion is an expression of who you are and a reflection of your personal style, so partnering with Trend:Bar and offering our customers the opportunity to personalize their favorite footwear or accessory was a no brainer," said Todd Dreith, GMM - men's, athletic, kid's, handbags & accessories.

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