New partnership expands e-retailer’s dress rental assortment

Vow To Be Chic is giving shoppers access to a new line of designer bridesmaids' dresses.



The two-year-old start-up, which allows women to shop for bridesmaids’ gowns via their desktop, laptop or smartphone, will add six of the best-selling gowns from Amsale's Nouvelle Amsale line. The partnership marks the designer’s debut in the gown rental segment.



The dresses, which will be available in two colors, typically retail for $220. They will be available for rent on Vow To Be Chic for $89, the retailer said.



“Vow To Be Chic is dedicated to modernizing the bridal industry and making the highest quality bridal attire accessible to every woman," said Vow To Be Chic founder and CEO Kelsey Doorey. "Amsale has consist-ently been a top request from our customers. This partnership makes their timeless brand available to a whole new market of millennial women.”



The Amsale dresses will be featured among those of other in-demand de-signers, including Monique Lhuiller, Nicole Miller, and Jenny Yoo.