Marketing Tactics

The legendary Pillsbury Doughboy mascot got some Hollywood help with a direct-to-consumer immersive metaverse promotion.

Best Buy Co Inc. is launching a major holiday promotion on Halloween and shuttering brick-and-mortar stores Thanksgiving Day.

Advertisers and retail media networks have some good news as the holiday shopping seasons approaches.

Traditional search still leads in online product discovery, but other technologies are gaining ground.

By the time a customer recognizes a need, you have probably already lost them.

Aldi is responding to concerns about inflation with its lowest price in years for a discount Thanksgiving meal package.

A Pittsburgh-based regional food, fuel and pharmacy retailer has successfully replatformed its loyalty program for real-time personalization and future-proofed operations.

Consumers are expected to shop at more small businesses this holiday season in the face of ongoing tariff turmoil and inflation.