Marketing Tactics

A deal that would allow TikTok to continue operating in the U.S. is much closer to reality, and retailers need to begin preparing now.

Secondhand shopping has become commonplace for Americans as inflation and tariffs have increased the price of goods and the stigma around it has faded.

Albertsons is expanding the accessibility of its customer base to advertisers.

Aldi is putting its name on every private label product it sells.

Steve Madden has selected a new partner to unify its advertising, web traffic and social engagement data.

The Kroger Co. is launching a suite of managed services to assist advertisers on its retail media network that don’t have dedicated programmatic teams.

The vast majority of consumers are looking for ways to reduce holiday spending this year.

Albertsons Companies Inc. is adding a major new perk to its rewards program in partnership with a leading travel services platform.