Black Friday week starts at Amazon Nov. 20
Amazon continues its early holiday promotional activity with a 12-day Black Friday-Cyber Monday sale that begins before Thanksgiving.
The online giant, which officially kicked off its holiday sales campaign with its Prime Big Deal Days online sales extravaganza in October and continued it with the Holiday Beauty Haul which ended in early November, will start Black Friday week on Wednesday, Nov. 20 and run a series of deal events through Cyber Monday, Dec. 1.
[READ MORE: Three consumer signals from Amazon Prime Big Deal Days]
Throughout the 12 days of savings, shoppers will have access to millions of deals across more than 35 categories, including home and beauty, electronics, and apparel, with what Amazon says will be some of its lowest prices of the year so far and deep discounts on customer-favorite brands.
Amazon’s Black Friday Week and Cyber Monday deal events will also offer new daily deal drops with a feature called “Today’s Big Deals,” featuring limited-time discounts on top brands while supplies last.
The retailer will once again offer curated assortments in its online Holiday Shop, including top 100 lists; products organized by recipient, interest, and price point; and Amazon-exclusive products such as a Charlotte Tilbury holiday bundle.
"Amazon is your home for holiday shopping savings," said Doug Herrington, CEO of Worldwide Amazon Stores. "We're providing customers with incredible Black Friday Week and Cyber Monday deals across a vast selection of products, with deep discounts across more than 35 categories and some of our lowest prices of the year so far on top brands. We aim to meet or beat other retailers' prices every day so customers don't have to spend time comparing prices."
Other holiday offerings
Prime Video is set to broadcast 15 hours of exclusive live sports action across pro golf, football and basketball on Black Friday, with no subscription or Prime membership required. Consumers can watch and shop simultaneously with the enhanced "Shop the Game" experience which lets them press "up" on their remote or open the Amazon shopping app and search “shop the game” to find deals featured in the broadcasts, including custom NFL and NBA apparel designed by Amazon creators including Brittany Mahomes, Winnie Harlow, and Jordyn Woods, along with official merchandise.
Amazon Haul, the dedicated section of Amazon’s e-commerce site and shopping app the retailer launched in the U.S. in November 2024 and just expanded globally, is running an exclusive two-day worldwide sale event through Tuesday, Nov. 11 timed to compete with the annual Alibaba 11.11 Global Shopping Festival, featuring products on sale for as low as $0.11.
The Amazon Rufus AI shopping assistant will provide personalized savings suggestions to customers during the Black Friday Week-Cyber Monday sale event, based on customer shopping history and wish lists.
Other major retailers with early Black Friday promotions include chief Amazon rival Walmart, as well as Target, Kohl’s and Best Buy.
