Marketing Tactics

Shoppers can now ask a question conversationally on Google and get a range of visual results with a new artificial intelligence-based tool.

Brand loyalty is in decline as consumers are paying more attention to the opinions of their fellow shoppers.

Target Corp. is continuing its business relationship with the world’s biggest pop star.

eBay is launching a new global brand campaign, "eBay Stories," designed to highlight specific moments of buyers and sellers connecting on the platform.

Amazon is launching a new private label grocery brand called Amazon Grocery.

Soccer fans will have a unique opportunity to celebrate the game at American Dream ahead of the World Cup coming to the United States next year.

Travelers at Louisville Muhammad Ali International Airport can receive advice on where to find limited-edition whiskey products – from a virtual music celebrity.

Tariffs on imported goods are having an impact on how consumers plan to shop this holiday season – with many planning to spend less and rely on sales events for the best deals.