Marketing Tactics

New York City -- A report released Tuesday by the International Council of Shopping Centers and Goldman Sachs Group said that U.S. retail sales are up 3.6% on a year-over-year basis.

Same-store sales at a selection of U.S. retailers rose 0.4% from the week ended Jan. 1 from the prior week, the groups also said.

As retailers gather in New York City for the National Retail Federation’s Annual Convention and EXPO The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online. That’s the takeaway from a study released by Leo Burnett’s marketing services arm, Arc Worldwide .

Target.com was second only to Walmart.com in terms of the number of unique visitors its website attracted this holiday season, and as such is well positioned to capture a large share of this year’s record online spending. Total online holiday sales advanced 13% to nearly $31 billion, according to the online measurement firm comScore. For the 56-day period beginning Nov. 1 through Dec.

BOCA RATON, Fla. - Office Depot announced that it is inviting customers to upload photos of their messy, unorganized office space or desk its Facebook page for a chance to be named "America's Messiest Office" and win a wide selection of prizes.

Photos can be uploaded through Jan. 31, and the person with the messiest office will win a $10,000 office makeover. Additionally, 10 visitors daily will win a $100 Office Depot gift card, and everyone who submits a messy office photo will receive a special Office Depot coupon good for a future purchase.

Retailers who report monthly sales are set to report their best December results in several years this Thursday assuming preseason forecasts and in-season upward revisions prove accurate. Total holiday sales are forecast to increase in the low- to mid-single digits, and Thursday’s monthly results from the likes of Target, Macy’s, Kohl’s, TJX and others will offer an indication of how good a season it was.

GOODLETTSVILLE, Tenn. - Dollar General announced that in addition to opening 625 new stores in fiscal 2011, it intends to create 6,000 new jobs. 

“Bringing our store model of convenience and value to more people in more states is an exciting opportunity for us,” said Rick Dreiling, Dollar General’s chairman and CEO. “We believe the new communities and states we are entering will benefit from the new jobs, shopping choices and dedication to community found at Dollar General.“

U.S. consumers spent an estimated $36.4 billion in online purchases during the period Oct. 31 to Dec. 24, according to MasterCard Advisors' SpendingPulse, registering a 15.4% year-over-year increase over the 2009 holiday season.

SpendingPulse reports on national retail and services sales and is based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms, including cash and check.

Not sure why parents of a newborn would want to share images of their child with throngs of people gathered in Times Square or motorists in Los Angeles, but in these celebrity-obsessed and digitally-enabled times a lot of behaviors defy logic.

Be that as it may, Target devised a novel brand-building campaign that allowed parent to essentially share images of their baby with a universe of complete strangers as opposed to the more discrete tradition of limiting viewings to family and a close knit group of friends.