TiVo, Amazon team up for onscreen product purchasing feature

ALVISO, Calif. TiVo has teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their TiVo remote control.

According to Tivo, with this new Product Purchase feature, television advertisers will have the unique ability to market products sold through Amazon.com on any broadcast or cable network, any TV show, or via any of TiVo's extensive interactive advertising features.

Using the Product Purchase feature TiVo customers can purchase items directly from their TiVo set or send them to their Amazon.com shopping carts.