Marketing Tactics

Purchase, N.Y. -- Retail growth in December sales was robust across many categories, further building on November’s positive results, with some performing at better than pre-recession levels, according to MasterCard Advisors SpendingPulse, which tracks national retail and services sales.

Reston, Va. -- Retail e-commerce spending for the entire November -- December 2010 holiday season reached $32.6 billion, marking a 12% increase versus last year and an all-time record for the season, according to comScore.

New York City -- Starbucks unveiled a new logo Wednesday, dropping the circle with the words “Starbucks” and “Coffee” that surround its signature mermaid.

Starbucks, celebrating its 40th anniversary this year, said the changes represent a fresh look for the company as it begins the next chapter in its history and emphasizes selling Starbucks-brand products in supermarkets and other channels beyond its retail stores.

Los Angeles -- In recognition of his business and philanthropic achievements, The Home Depot’s executive VP merchandising, Craig Menear, will receive The Spirit of Life Award from City of Hope’s Hardware/Homebuilding Industry group. Menear will be honored Jan. 11, at a reception, at the Rosen Plaza Hotel in Orlando, Fla., by colleagues and industry members. The day will begin with a golf tournament event that supports City of Hope’s lifesaving research, education and treatment programs for cancer and other life-threatening diseases.

NAPERVILLE, Ill. - OfficeMax announced it has launched a new enhanced 2.0 version of its free for the iPhone App on the App Store and is making the App available on Google's Android platform. The 2.0 version gives users the ability to view OfficeMax's weekly ad and special offers -- all right from their mobile device.  OfficeMax also added local store hours and phone numbers to the App's GPS-enabled store locator function.

CINCINNATI - Macy's Inc. has announced a series of organizational expansions, totaling approximately 725 new positions over the next two years, to support the growth of macys.com and bloomingdales.com. 

Retail executives are invited to introduce their rising stars to the industry’s leading store development and facilities event -- SPECS, which will be held March 13-16, 2011, at the Gaylord Texan in Grapevine, Texas. Qualified senior executives and their future leaders will receive FREE registration to this year’s show.

GRAND RAPIDS, Mich. — Meijer last week announced its donation of 35 reconditioned semi-tractors to local food banks, academic organizations and law enforcement throughout the Midwest.

The donation is part of the chain's ongoing commitment to support the communities it serves, the company said.