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Marketing Tactics

  • Target offers new way to welcome baby

    MINNEAPOLIS - Target has created a new way for parents to share news about their new baby. The company last week announced the launch of its Big Baby Billboard, an interactive online experience that includes an outdoor presence in New York City and Los Angeles. For a limited time, parents can visit the Target Baby Facebook page to create a playful digital birth announcement that can be shared online with family and friends, the company reported. Target said it will then randomly select birth announcements for display in New York City's Times Square (through Jan.

  • How Retailers Can Meet the Demands of the 'New' Shopper

    As retailers gather in New York City for the National Retail Federation’s Annual Convention and EXPO The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online. That’s the takeaway from a study released by Leo Burnett’s marketing services arm, Arc Worldwide .

  • Rising tide lifts TGT.com boat

    Target.com was second only to Walmart.com in terms of the number of unique visitors its website attracted this holiday season, and as such is well positioned to capture a large share of this year’s record online spending. Total online holiday sales advanced 13% to nearly $31 billion, according to the online measurement firm comScore. For the 56-day period beginning Nov. 1 through Dec.

  • Office Depot launches messy office sweepstakes

    BOCA RATON, Fla. - Office Depot announced that it is inviting customers to upload photos of their messy, unorganized office space or desk its Facebook page for a chance to be named "America's Messiest Office" and win a wide selection of prizes.

    Photos can be uploaded through Jan. 31, and the person with the messiest office will win a $10,000 office makeover. Additionally, 10 visitors daily will win a $100 Office Depot gift card, and everyone who submits a messy office photo will receive a special Office Depot coupon good for a future purchase.

  • Sales growth and challenging outlook on tap for Thursday

    Retailers who report monthly sales are set to report their best December results in several years this Thursday assuming preseason forecasts and in-season upward revisions prove accurate. Total holiday sales are forecast to increase in the low- to mid-single digits, and Thursday’s monthly results from the likes of Target, Macy’s, Kohl’s, TJX and others will offer an indication of how good a season it was.

  • Timberland to expand in China

    Stratham, N.H. -- A Tuesday report by the Wall Street Journal said that outdoor gear retailer Timberland will expand its presence in mainland China from 110 stores currently to double that number.

    According to the company’s president and CEO, Jeffrey Swartz, who was interviewed by WSJ, the retailer sees the potential to more than double its doors in the next three years.

    Swartz said one way his company can connect with Chinese consumers is by highlighting its environmental credentials.

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