Marketing Tactics

The age old question of what to get the person who has everything has finally been answered, and a Walmart gift card appears to be the ultimate solution for the perplexed gift-giver. That’s according to the gift card exchange website www.giftcardrescue.com and survey involving 6,000 people who created gift card wish lists on its site since the beginning of the year.

Walmart, Target and Best Buy attracted record levels of customers to their websites during November, according to data released this week by the online measurement firm comScore. Retailers have come to expect a surge in traffic to their sites as the holiday approach and during November that proved to be the case and then some.

MOORESVILLE, N.C.  - Lowe’s announced that it is the first national retailer to offer consumers the industry’s first and only Energy Star-rated LED A-Line bulb. 

The GE Energy Smart 9-watt LED light bulb is rated to last more than 22 years, according to Lowe's, and is priced at $34.98.

PITTSBURGH - American Eagle Outfitters announced its plans for American Eagle Outfitters and Aerie by American Eagle stores in Japan, in partnership with Sumikin Bussan Corporation. The first store is slated to open in Tokyo’s Harajuku shopping district in the first half of 2012.

AEO said it has signed an exclusive franchise agreement with Sumikin, a leading marketer, importer and exporter with extensive experience in the fashion industry, among other lines of business. 

QUINCY, Mass. - Stop & Shop Supermarket announced that it set a new record in 2010 with its annual Food for Friends campaign. More than $2 million -- a 40% increase from 2009 -- will be donated to more than 300 local food pantries and regional food banks throughout Stop & Shop's operating areas this year, the company reported.

BEVERLY HILLS, Calif.  - Raymour & Flanigan announced the arrival of the Kathy Ireland Home brand to its collection of furniture products. The line will be available in the first quarter of 2011.

New York - Fifteen percent or 23.1 million consumers (16 years of age or older) plan to shop on Christmas Eve (December 24), according to the International Council of Shopping Centers and Goldman Sachs (ICSC-GS) holiday consumer tracking survey.

With only a few days to go until Christmas retailers are already positioning themselves for post holiday success by touting promotions to capitalize on gift card redemptions. Target and JCPenney this week announced special incentives that begin the day after Christmas when both plan to open at 7 a.m.