Cesar Millan, the 'Dog Whisperer,' and PETCO launch a new product line

NEW YORK and SAN DIEGO Cesar Millan, a.k.a the "Dog Whisperer," and PETCO have partnered for a line of branded merchandise for dogs, including organic dog food, treats and other products and accessories. The Dog Whisperer line will be available exclusively at more than 900 PETCO stores nationwide and at PETCO.com.

The line consists of primarily organic foods and treats--such as organic canned and dry dog food, treats, fortified water and liquid supplements--and environmentally-friendly, stringently-tested products for dogs of all breeds and sizes--including collars and leashes, toys, grooming products, training pads, stain and odor removers, beds, bowls and an instructional series of DVDs. Each product was personally designed and reviewed by Millan, and all the products include "Cesar's Tips," which describe the proper use and benefits of each. The line is expected to include more than 100 products. Additionally, PETCO.com will offer access to an exclusive online dog coaching course personally designed and developed by Millan to instruct owners on raising a happy, healthy and well-balanced dog.

"PETCO has a long-standing history of providing the highest standards in pet care, and this partnership was an easy and obvious decision for me," Millan said. "PETCO's national network of stores is the best way for me to reach pet lovers across the nation. I have always been impressed with PETCO's reputation and its commitment to delivering high-quality products, services and advice for its customers and their beloved pets."

Dave Bolen, evp and chief merchandising officer for PETCO, said, "We are proud to partner with Cesar Millan and believe that his Dog Whisperer products will provide what our customers need to best care for their pets. The new Dog Whisperer line is an exciting addition to our overall offering and extends PETCO's industry-leading assortment of natural and organic products for pets and their pet parents."