Marketing Tactics

HOFFMAN ESTATES, Ill. -- Kmart announced that it is teaming up with comedian Steve Harvey for its Share the Word campaign celebrating Black History Month. According to the company, this year's installment of the Share the Word program was designed to spotlight the unique bonds found in black communities that have historically driven the progression of African-Americans.

ATLANTA -- Digital Signage Expo announced that it has scheduled Intel's Jose Avalos, retail and digital signage worldwide director, embedded and computing Division, to keynote at DSE 2011 on Feb. 24, 2011, in Las Vegas.

In his address titled, "Key Trends Affecting the Future of Digital Signage," Avalos will talk about trends and challenges facing those operating in this space.

On Feb. 1, Target will begin selling an exclusive edition of Ricky Martin's new album, "Musica Alma Sexo." According to Target's website, this edition has seven exclusive tracks, including two dance mixes, three unreleased songs and solo versions of the hit singles "Lo Mejor De Mi Vida Eres Tu" and "The Best Thing About Me is You." 

This is Martin's first new studio album in six years, and some big names including Natalia Jimenez, Joss Stone, Wisin y Yandel, and Claudia Leitte joined him on the album. 

Canton, Mass. -- Dunkin' Donuts has signed agreements with four franchisees to develop 16 restaurants in Tampa, Orlando and Tallahassee over the next several years.

Dunkin' Donuts development throughout Florida is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country.

HOFFMAN ESTATES, Ill. -- Kmart, LF USA and Latin World Entertainment Licensing announced the launch of a new lifestyle collection by renowned actress Sofia Vergara. Sold exclusively through Kmart, the collection will embody the "Modern Family" star's signature style of glamour and sexiness with an air of approachability, according to a press release.

The collection, which will include sportswear, dresses, handbags, jewelry, and footwear will be available at over 800 Kmart stores nationwide and Kmart.com beginning this fall.

Topeka, Kan. -- Payless ShoeSource announced that Vincent DeSantis has been promoted to senior VP and chief marketing officer for Payless, reporting to LuAnn Via, CEO of Payless.

NEW YORK — At a press event in New York on Wednesday, Pacific World and Walmart officially took the wraps off a new eco-friendly beauty line for tweens, aptly named GeoGirl.

The line, which has a suggested retail price between $3.98 and $5.98, is launching exclusively at about 1,250 Walmart stores and on Walmart.com beginning in March. The 69-SKU collection includes makeup for face, lips, cheeks and eyes, as well as skin and body care. A GeoGirl website is slated to launch Feb. 24.

TOKYO -- Sony Computer Entertainment has unveiled "PlayStation Suite" (PS Suite) for Android based portable devices.

In providing the PlayStation experience on Android based portable devices, SCE said it will commence a "PlayStation Certified" license program for hardware manufacturers.  Through this program, SCE will offer necessary support, including development support as well as logo licensing, to ensure the delivery of PlayStation quality experience across various devices.